BIORÉ^® SKINCARE ANNOUNCES SHAY MITCHELL AS NEW BRAND AMBASSADOR FOR LAUNCH OF BAKING SODA CLEANSERS

PR Newswire, NEW YORK, NY, April 5, 2016
This year, Bioré^® Skincare is proud to announce that award-winning actress Shay Mitchell is their newest Brand Ambassador. Shay will serve as the face of the Bioré^® brand for 2016, and will be featured in upcoming campaigns for the brand’s new Baking Soda cleansers hitting shelves early this year. 

A renowned actress, author and blogger, Shay has been featured in modeling campaigns from Bangkok to Barcelona. She has starred in hit television series, is the co-author of a novel about a trio of young Hollywood hopefuls, and the co-founder of a popular lifestyle website and blog.

As the new face of Bioré^® Skincare, Shay Mitchell will help the brand introduce the launch of two new Baking Soda cleansers. The Bioré^® Baking Soda Pore Cleanser is a dual-action liquid cleanser that deep cleans and exfoliates, leaving skin feeling soft, clean and smooth. The Bioré^® Baking Soda Cleansing Scrub is an ingenious concentrated powder cleanser that foams up on contact with water, leaving skin 2.5 times as clean as a basic cleanser. Harnessing the cleansing power of baking soda, Bioré^® Skincare’s new Baking Soda cleansers work to powerfully deep clean dirt and oil from pores, while gently exfoliating dry flaky skin--- making both cleansers ideal for combination skin.

Bioré^® Skincare products may be purchased in select food, drug, and mass merchant stores. For more information, visit www.biore.com.

About Kao USA Inc.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant deodorants and Total Refresh^® Cooling Body Cloths; Jergens^® and Curél^® hand and body lotions; Bioré^® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume, Sheer Blonde^®, Beach Blonde^®, Brilliant Brunette^®, Radiant Red^®, and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
MEREDITH CAMMAKER / DOROTHY LYSEK
TRACTENBERG & CO.  / 212.929.7979