By participating and sharing their results, women and girls have the opportunity to influence their online followers and the next generation of social media users. The #SpeakBeautiful Effect will provide users with four analysis, including:

• The Beauty Quotient: compares a woman or girl’s general mood with how her tone changes when talking about beauty, to reveal the most common emotion expressed in her beauty Tweets, based on a spectrum of almost 46 unique emotions
• Defining Beauty: compares the words found in a woman or girl’s beauty tweets with the most popular positive and negative words used about beauty, body and appearance by other women across Twitter
• It’s Time to #SpeakBeautiful: reveals the time when women and girls are tweeting most frequently about appearance, with insight into moments throughout the day when they skew more positive or negative
• Let’s #SpeakBeautiful Together: displays the percentage of body positivity tweets by regions in the U.S., so women and girls can see how the #SpeakBeautiful effect is inspiring change across the country

Understanding the Impact of Social Media on Girls’ Self-Esteem
Dove commissioned new research with social media scholar and Principal Researcher at Microsoft Research, danah boyd, to better understand how girls are engaging with and effected by social media. 95% of girls have seen negative beauty posts, comments, snaps, videos or photos, and 72% see these beauty critiques at least once a week⁴.

“The next generation is growing up fully immersed in a social media world where female empowerment is at its peak,” said danah boyd. “Girls have heard the message loud and clear that positive self-image matters, but they’re also struggling with what it means in practice.  We’re seeing a growing desire among the next generation to change the world through social media movements, and we have an incredible opportunity to offer girls the online tools to make this change happen.”

#SpeakBeautiful Effect Helps Girls Make Social Media A More Positive Place
The #SpeakBeautiful Effect is powered by an algorithm that offers an easy, digestible way to analyze personal behaviors and identify areas where women and can be more positive when sharing messages online. Women can see their own #SpeakBeautiful Effect by Retweeting an invitation from @Dove. Within moments, a user receives a Tweet with a link to her personal experience. Here is a step-by-step look at how the #SpeakBeautiful Effect works:

Step 1: Retweet an invitation from @Dove.
Step 2: The technology sifts through 6 months of history per user.
Step 3: Applies custom linguistic classifiers, built specifically for #SpeakBeautiful, to your real tweets.
Step 4: The classifiers look for a broad selection of body and beauty-related terms and emotions within your tweets to analyze how your words are used in relations to the subject of your post or sentence.
Step 5: Reports a variety of details about your tweets based on the word analysis performed (i.e. types of words you’re using, the frequency of which you are using them, the time of day etc…)

"Hundreds of millions of Tweets are sent every day, and we partnered with Dove to develop a tool that would raise awareness of how our online words can sometimes bombard others with negativity that impacts our confidence and self-esteem" said Patricia Cartes, Head of Global Trust & Safety Outreach at Twitter. "At Twitter, we are proud to be working with Dove to empower the next generation to play a real role in making their personal feed, and larger online world, a kinder, more positive place."

Stand up with @Dove to make social media a place where we #SpeakBeautiful. Visit Dove.com for more information.

About Dove
Dove^®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove^® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove^® Men+Care^™, developed specially for men.  Dove^® is available nationwide in food, drug and mass outlet stores.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Clear Scalp & Hair Therapy, Degree, Dove personal care products, Fruttare, Hellmann’s, Klondike, Knorr, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Q-tips, Simple, St. Ives, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 9,500 people across North America – generating more than $9.5 billion in sales in 2015.
Unilever’s Sustainable Living Plan (USLP) commits to:

• Decoupling growth from environmental impact.
• Helping more than a billion people take action to improve their health and well-being.
• Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
To connect with Unilever Canada via Twitter follow: @unilever_Canada

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¹ Dove Speak Beautiful Social Media Study (2015)
² Dove Speak Beautiful Social Media Study (2016)
³ Twitter Research 2016
⁴ Dove Speak Beautiful Social Media Study (2016)