World Champion Swimmer Ryan Lochte Puts down the Razor and Picks up the Laser

Ryan Lochte Gets Hours of Training Back Using Gentle Laser Hair Removal

PR Newswire – IRVINE, Calif., April 27, 2016
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.

Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.

Ryan Lochte serving as brand ambassador for Syneron Candela’s Gentle Laser Hair Removal Tweet

“My approach has definitely changed,” said Lochte when asked what he was doing differently to prepare for his next competition. “I’m eating better, sleeping better and training harder than ever. Since getting Gentle Laser Hair Removal, I can spend the time I used to spend shaving training in the pool. With everything else I have to think about, it’s nice to know shaving is not on that list.”

Syneron Candela’s proprietary Gentle Laser Hair Removal line is the world’s bestselling laser hair removal system. After only three treatments, no matter the skin color, up to 80 percent of hair from the desired region is permanently reduced. *

“Gentle Laser is not only permanently reducing hair, it’s also fast and virtually painless,” said Amit Meridor, Chief Executive Officer, Syneron Candela. “When we started working with Ryan, one of the first things he mentioned was how much time he spent shaving. With Gentle Laser Hair Removal, Ryan can spend that time focused on what he does best: swimming.”

To learn where you can get Gentle Laser Hair Removal, visit this link: www.getgentlehairremoval.com