PANDORA Jewelry Turns Heads with #FESTIVALready Style at the 2016 Coachella Valley Music & Arts Festival
PANDORA Jewelry Turns Heads with #FESTIVALready Style at the 2016 Coachella Valley Music & Arts Festival
PR Newswire, BALTIMORE, MD – May 2, 2016
PANDORA Jewelry teamed up with the Coachella Music and Arts Festival this year as its exclusive 2016 jewelry sponsor. To help music-lovers amp up their everyday style, PANDORA Jewelry was onsite at Coachella to help festival fashion mavens style, twist, braid and stack with the brand’s signature colorful and stylish braided leather bracelets.
The PANDORA Jewelry experience at Coachella was inspired by adventure, discovery, colorful and captivating illusions with a twist of fashion and style everywhere you turned. Festival goers escaped the desert heat and entered the crystal mirage tunnel to wander through the unexpected.
Media Assets
“The PANDORA Jewelry experience was so unique - from the design of the space in the festival to the many different ways to style and wear the jewelry,” said PANDORA Jewelry brand ambassador, Annabelle Fleur of Viva Luxury Blog. “I love the versatility of PANDORA’s leather bracelets. They can be worn as a choker necklace and combined with sterling silver charms to create a perfect finishing touch for any festival look.”
Earlier this month, PANDORA Jewelry launched a cultivated festival collection inspired by Coachella to give consumers the opportunity to express their style through a rocker or bohemian look - popular trends seen at Coachella each year.
“We’re thrilled to be the first ever jewelry sponsor of Coachella Music and Arts Festival,” said Charisse Ford, Chief Marketing Officer, PANDORA Americas. “With the hundreds of thousands of artists and influencers who attend the festival, we wanted to insert PANDORA into the center of this style and cultural movement; and to showcase versatile pieces of jewelry that complement any look.”
The PANDORA Jewelry collections are available at local retail stores and online at PANDORA.net. Connect with us and join the style conversation via Facebook, Twitter, Snapchat and Instagram.
About PANDORA
World-renowned for its hand-finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewelry made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s stylish and feminine jewelry captures the unforgettable moments and personal values in life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 9,300 points of sale, including more than 1,800 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 16,700 people worldwide of whom approximately 11,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). For more information, please visit www.pandoragroup.com or be inspired at www.pandora.net.
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Media Contacts:
Margaret Nam, PANDORA
o: 410-309-0200
mailto:[email protected]
Lesley Stanley, Cohn & Wolfe
o: 212-798-9761
[email protected]