“I’m obviously biased, but I always knew Cinnabun was an especially playful, cute and loveable bunny,” said Tran. “But I never could have imagined he would join the iconic, six-decade tradition of Silly Trix Rabbits to become the first honorary real rabbit face of Trix!”

The commemorative boxes featuring Cinnabun were released to help celebrate that Trix is now among 75 percent of General Mills cereals that no longer contain artificial flavors or colors from artificial sources. The goal is to complete this change for all of its cereals by the end of 2017.

“We’re happy to introduce Cinnabun as the honorary face of Trix to help celebrate the new recipe hitting shelves nationwide,” says Lauren Pradhan, senior marketing manager for General Mills’ cereal division. “We are excited for families to experience the new Trix cereal recipe and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”

For more information about General Mills’ ongoing journey to improve the benefits of its cereal portfolio, please visit www.generalmills.com/cereal.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

###