ARE YOU READY? INTRODUCING DEMI LOVATO’S CAPSULE “LOVATICS COLLECTION” WITH N.Y.C NEW YORK COLOR THAT WILL HAVE LOVATICS FEELING CONFIDENT

What’s wrong with being N.Y.C NEW YORK COLOR confident? Lovatics can now bring out their inner beauty and look like a star with Palette Eye Shadow, Lip & Cheek Tint, Mascara & Eyebrow Liner created exclusively by Demi Lovato.

PR Newswire, New York, January 20 2016
As N.Y.C NEW YORK COLOR’s ambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics. Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. “I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.

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The new fashionable Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades.

Lovatics by Demi Lip and Cheek Tint ($3.99) will have you blushing because of its unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades.

Introducing Demi Lovato’s Capsule “Lovatics Collection” With N.Y.C New York Color @nycnewyorkcolor

001 Cheeky Pink
002 Cheeky Red
003 Cheeky Strawberry
004 Cheeky Berry

No collection is complete without Mascara. Up to 11X more volume and up to 64% more length will have you shouting for a Broadway encore. Get iconic length, extreme volume and Demi’s seduction in one stroke with the exclusive shaped Dual-Fiber Brush. The brush’s small and rigid black bristles catch and reveal even the smallest unnoticeable lashes, while long and flexible red bristles instantly pump up the volume lifting the curtain on your lashes. A high wax formula enriched with beeswax to build volume and carnauba wax further enhances your lashes for the stage. Lovatics by Demi Volume & Length Mascara ($4.99) is available in black.

Want that little detail that changes it all? The secret is out with new Lovatics by Demi Eyebrow Liner ($1.99). Complete your perfectly poised look like your favorite stylishly cool star and create a work of art with long wear color that easily defines natural brows in high definition. The pencil easily glides for color application while the built in brush enables you to groom and shape your brows for a masterpiece only suitable for the Met. Make the difference in shades Medium Brown and Dark Brown.

N.Y.C NEW YORK COLOR Lovatics Collection by Demi Lovato is available in January 2016 at Target and Walmart.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
Joanne Sulit 212-389-6857/ [email protected]