BELVITA INTRODUCES A NEW WAY TO GET AHEAD, WITH A FAKE BRITISH ACCENT

Alongside New “British Businessman” Digital Spot, belVita Debuts Tool to Help You Fake it ‘Til You Make It

PR Newswire, East Hanover, N.J. – February 3, 2016
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.

After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.

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“The ‘British Businessman’ campaign is a fun, tongue-in-cheek way to highlight the benefits of steady energy in a context that resonates with consumers,” said Emily Baynes, belVita Senior Brand Manager, Mondelēz International. “Since people are often in search of ways to succeed in life, we took this common thread and wove it into a scenario we thought our fans would find funny – faking a British accent. With belVita and our foolproof eight-part audio series, you’ll have the tools it takes to put your best accent forward all morning long—and hopefully get ahead in even the stickiest of situations.”

“Better British” Survey Stats
British accents fare well when it comes to making an impression. According to an unofficial survey commissioned on behalf of belVita, “How to Brit,”* a combined 46 percent of respondents think British accents are “classy” or “cool.” And Brits took the lead with 30 percent of respondents noting they believe someone speaking with a British accent is “smart” or “well-educated.”

With 14-20g of whole grains and 3-4g of fiber per 50g serving, belVita Crunchy Breakfast Biscuits are a wholesome option for your breakfast and provide nutritious steady energy all morning long, so you can do what you do. belVita Breakfast Biscuits also contain no high fructose corn syrup, partially hydrogenated oils or artificial sweeteners, allowing you to feel good about your breakfast choice.

Visit LearnToSpeakFakeBritish.com to start your British accent lessons today.

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About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

*SurveyMonkey conducted the “How to Brit” survey on behalf of belVita via an online survey of 1,005 U.S. adults ages 25 - 44 between December 21 - 28, 2015.

Kimberly Fontes
[email protected]
847/943-5678

Andrea Clift
[email protected]
312/988-2302