Formula X Announces #ColorCurators

An Xtraordinary Nail Color Collaboration with 10 Polished Powerhouses in 2016

PR Newswire, San Francisco, CA, Monday, December 28th, 2015
FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression.

Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude.

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“Why go bare when you can have color? Each polish is super opaque- in true Formula X fashion.” - Aimee Song, Song of Style

Stay tuned each month for the next #ColorCurators reveal with all new shades from a diverse array of powerhouses, including Beauty Vlogger Patrick Starrr (February) and Lifestyle Blogger Emily Schuman of CupcakesandCashmere.com (March). The xcitement continues every month, with a special xtended three-month collection from one of the world’s biggest beauty sensations rounding out the year.

#ColorCurators by @FormulaXNail launches @Sephora

Each curated collection is a one-month xclusive featuring FORMULA X’s No Compromise formula, ensuring one-of-a-kind shades with invincible long-wear, incredibly saturated color in one swipe, and ultimate high shine in a 3-free formulation. Due to the special nature of this collaboration, quantities are very limited. For best results, pair your favorite #ColorCurator shade with FORMULA X’s cult favorite: The System.

FORMULA X #ColorCurators will feature a new curated collection each month beginning January 2016 at Sephora and SEPHORA inside J.C. Penney stores, by calling 1-877-SEPHORA or by logging on to Sephora.com via computer or smartphone.

For more information, please contact:
Ali Bucky
[email protected]
646.214.5727 x105

Sheiva Shideh
[email protected]
646.214.5727 x119