DRY ITCHY SKIN, BEGONE!
MEET THE NEW CURÉL® ITCH DEFENSE® BODY WASH
AND INSTANT SOOTHING MOISTURIZING SPRAY
PR Newswire - NEW YORK - December 15, 2015
Problem: You have the kind of chronically dry, itchy skin that regular body lotion can’t touch.
Solution: A uniquely soothing and hydrating body wash that tackles dry, itchy skin in the shower (where the cycle of itch kicks in), plus a cooling moisture spray that calms dry, itchy flare-ups on contact.
Why they’re different: Curél® Itch Defense® Body Wash: When you’re prone to dry, itchy skin, your morning shower can be the enemy — a moisture-sapping moment that kick-starts itching all day. This powerfully calming and hydrating cleanser breaks the pattern and lavishes on the calming moisture. It contains an innovative blend of cleansing agents mild enough for serious dryness and eczema-prone skin. The soap-free formula, made with a cationic ingredient, leaves skin especially soft.
Just as amazing: Unlike most lotions for dry, itchy skin, which tend to be greasy or leave a chalky residue, the Body Wash offers a rich lather with a light citrus scent that comes from orange oil, plus a conditioning mix of panthenol, glycerin, jojoba and olive oil. Designed to work with your skin’s natural pH, the effect is impressive- it stops dryness and itchiness before it starts. For best results, use with Curél® Itch Defense® Lotion to stay calm & comfortable all day.
Curél® Itch Defense® Instant Soothing Moisturizing Spray: This non-medicated, moisturizing spray instantly relieves dry, itchy skin with cooling hydration. Uniquely soothing, this formula delivers a mix of light yet potent hydrators — including a proprietary ceramide complex, allantoin and panthenol — to ease parched, itchy skin right where you need it. The Proprietary Cooling Complex feels soothing like a cold compress, lending you instant relief.
Feel good factors: Over 50 percent of women say they have dry skin, and 73 percent have tried an anti-itch treatment. By using the combination of Curél® Itch Defense® products — body wash, lotion and spray, all designed to work synergistically — you can leave skin calm & comfortable for 24 hours. And all of the products have been accepted by the National Eczema Association, and bare the seal on the packaging.
Available: At select food, drug and mass merchant stores nationwide. Curél® Itch Defense® Body Wash, 10oz, $6.99; Curél® Itch Defense® Soothing Moisturizing Spray, 6oz, $8.99.
About Kao USA Inc.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red®, and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
FOR MORE INFORMATION CONTACT:
Meredith Cammaker / Dorothy Lysek
Tractenberg & Co. / 212.929.7979