Moët Invites You To #OPENTHENOW

Not for distribution in France

Moët & Chandon is proud to introduce its new brand platform THE NOW.

THE NOW is a moment, a sensation, a rallying cry.
THE NOW is an attitude that revels in the thrill of living,
and that unites us on this bold journey called life.

THE NOW is here to open.
To explore.
To conquer.
To taste.
To embrace.
To share.
To feel.
To live.

Moët & Chandon is THE NOW. It knows that every second is an experience.

Moët & Chandon introduces its new brand film THE NOW, whose conception was entrusted to We Are From LA. The film captures the moments that define THE NOW.

It’s that unforgettable moment…that memorable dance…that feeling of friendship…that jump into the pool…that toast that brings everyone together…

The viewer experiences these unforgettable memories as the characters are living them, in a vibrant celebration. To #openthenow with style, Moët & Chandon’s global brand Ambassador Roger Federer takes part in this cinematographic adventure. “THE NOW captures the energy of a moment, and brings together everything that I love about Moët & Chandon,” said Roger Federer. “It’s about sharing #moetmoments and making these experiences come alive.”

The film is set to Revolution by Diplo, the renowned American DJ and producer.

“Life is happening right now, all around us. THE NOW is about seizing these moments and having no regrets,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “THE NOW is spontaneous, bold and vibrant, and for life enthusiasts around the world.”

Moët & Chandon opened officially THE NOW last night in New York in the presence of We Are From LA and the main characters of the film.