Blackhawk Engagement Solutions Identifies Promotion Option to Help Retailers Overcome Unexpected Holiday Shipping Costs

“Buy online, pickup in store” option can save consumers and retailers from high shipping costs this holiday season

PR Newswire, Lewisville, Texas – Oct. 20, 2015 – Blackhawk Engagement Solutions, a global incentives and engagement company, today announced promotional opportunities for consumers and retailers to combat recent news of boosted shipping surcharges expected to be implemented prior to the upcoming holiday season beginning in early November. One such opportunity is a “buy online, pickup in store” (or BOPIS) strategy, where rebates reduce incentive costs for retailers and can put instant rewards in customers’ hands while they are in-store and ready to spend.

.@bhengagement encourages #retailers to avoid the pinch of shipping cost increases with a #consumer-friendly BOPIS strategy

Read More

A recent national shopper study by Blackhawk Engagement Solutions shows consumer acceptance for BOPIS incentives. According to the research:

  • Eighty-six percent of consumers would consider buying online and picking up in store to save $10 on a $50 item.
  • Seventy-eight percent would consider buying online and picking up in store to receive an item three days earlier.
  • Forty-five percent have purchased online and picked up in store in the last six months.
“As retailers brace for the increased costs of shipping packages before the holidays, Blackhawk Engagement Solutions has identified several ways they can avoid the pinch of these upsurges,” said Rodney Mason, GVP of Marketing at Blackhawk Engagement Solutions. “An option that benefits both retailers and consumers is the BOPIS strategy, which can dramatically reduce shipping costs for both parties.”

For further cost-saving incentives, retailers can also provide consumers that use BOPIS with additional loyalty program rewards or even allow consumers to use loyalty program points to pay for shipping costs. Retailers can also offer shoppers rebates to have the most competitive pricing in market. Recent BES research revealed that 68 percent of shoppers think rebates are an attractive offer and, when shopping online, 65 percent of consumers like rebates.

“Where It’s At: A Connected Shopper Study,” a robust national shopper study, surveyed more than 2,500 respondents to uncover the ways they pre-shop, discover and filter options. It explored the devices consumers use, their influences along the multiple paths to purchase — and the many ways retailers and marketers can disrupt those paths. The report can be downloaded in its entirety here.

About Blackhawk Engagement Solutions
Blackhawk Engagement Solutions is a leading global provider of customized incentive and engagement solutions for consumer promotions, employee rewards and recognition, and indirect sales channels. We are a strategic partner with many of the world's leading brands and a thought leader that provides game-changing engagement solutions. Through our products, services and innovative technology, we inspire actions that impact results. For more information, please visit: bhengagement.com.

Links

Blackhawk Engagement Solutions

Contact

Ashley Jackson
719-332-3495
[email protected]