Colgate Total® Teams Up with the American Diabetes Association® and Funnyman Joey Fatone to Bring “30 Days of Laughter” to the Diabetes Community
Awareness of the Potential Link between Oral Health and Diabetes Raised Through 30 Tales, Tips, Tweets and More via Advocates from Stage, Screen and Smartphone
PR Newswire, NEW YORK, NY (November 12, 2015)
Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone @RealJoeyFatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.
According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted2 toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks3 with Colgate Total®.
Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”
Colgate Total has also teamed up with mySugr, the leading digital diabetes company that aims to “make diabetes suck less.” Together, they will launch the Monster Selfie app to help create moments of laughter that are captured on camera and can be instantly shared with friends. The Monster Selfie app will be available for download for iOS and Android starting November 9.
“Not many people with diabetes know about the increased risks of developing gum disease or how oral health may can affect overall health,” says said Dr. Foti Panagakos, global director of scientific affairs and research at Colgate-Palmolive. “30 Days of Laughter” will help bring awareness and prevention to this community with a bit of healthy laughter along the way.”
Additionally, three health advocates have joined the “30 Days of Laughter” campaign to spread laughter and awareness of the potential link between diabetes and oral health:
- Divabetic @mrdivabetic – Max “Mr. Divabetic” Szadek promotes prevention, early action and education with a “glam more, fear less” philosophy. “Be bold and sassy about your diabetes. Don’t get down, get DIVA!”
- Diabetesaliciousness @diabetesalish – Kelly Kunik’s mission is to spread diabetes validation through humor, ownership & advocacy. “I am more than the sum of my parts — including my beautiful, busted pancreas.”
- Sofrito for Your Soul @urbanjibaro – George "Urban Jibaro" Torres blogs about his experiences on what it means to be Latino in the U.S., including how he manages his own Type 2 diabetes.
Online and across social media channels, the diabetes community can find and share funny tips, stories and images and more by searching with and using #30DaysofLOL across Facebook, Twitter and Instagram. More information is available at OralHealthandDiabetes.com and diabetes.org.
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About Colgate Total® Toothpaste
Colgate Total® toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only FDA-approved and American Dental Association-accepted toothpaste2 to help prevent gingivitis. Colgate Total® toothpaste is also the number one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total® toothpaste, visit www.ColgateTotal.com.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.Colgate.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit http://www.colgatebsbf.com.
About mySugr
Founded in 2012 by people with diabetes, mySugr creates digital health solutions for people with diabetes. Their products are characterized by the intelligent combination of design, technology, and medical expertise focused on diabetes. Particularly well known is the mySugr Logbook app with more than 400,000 registered users worldwide. To learn more about mySugr, please visit http://mySugr.com.
1 Centers for Disease Control: http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf
2 Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases.
3 Results improve with continued twice daily use, as shown in 6 month clinical studies of the general population.
Links
Oral Health & Diabetes American Diabetes Association EspañolMedia Contact
Alyssa Matos
Cohn & Wolfe
[email protected]
212-798-9575
Colgate-Palmolive
[email protected]
212-310-2670