NATIONAL PORK BOARD AND CHEF DOREEN COLONDRES TEAM UP TO INSPIRE GOODWILL THIS HOLIDAY SEASON

Launches New “Inspirate A Dar” Digital Greeting Card on PorkTeInspira.com to Share Joy and Help Charity

DES MOINES, IOWA – Nov. 2, 2015
For Latinos, nothing signals the beginning of the holiday season like delicious pork around the table. And just as families are gearing up for the upcoming celebrations – from Thanksgiving and Las Posadas to Christmas – the National Pork Board (NPB) is encouraging the community to share and give back in the spirit of the season while serving up their celebrations with flavorful pork recipes. 

“Acts of kindness come in different forms – a hug, a gift, or a home-cooked meal,” said Doreen Colondres, Hispanic celebrity chef, cookbook author and spokesperson for the National Pork Board. “I personally enjoy cooking for family and friends, and this year, together with the NPB, I am inspired to take it a step further by sharing a meal with those in need.”

To kick off the season of sharing and giving, the NPB has launched a series of videos featuring pork recipes by Chef Doreen Colondres on PorkTeInspira.com. The site also features a collection of pork-inspired “Inspirate a Dar” digital greeting cards, allowing consumers to give back every time they personalize and share the card on social media. For every greeting card shared, the NPB will donate one pound of pork (up to a limit) to the VELA the Light of the Community in Los Angeles.

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In the U.S., Latino households are more than twice as likely to be food insecure as White, non-Hispanic households.1 Los Angeles, the largest U.S. Hispanic market, also boasts the largest food insecure population in the U.S.2

“The holidays are a special time to make memories around the dinner table, but unfortunately some families cannot consistently afford food,” said Jose de Jesus, director of multicultural marketing for the National Pork Board. “For this reason the NPB will provide pork – a staple at Hispanic celebrations – to underserved Los Angeles families this holiday season.”

Pork is a Holiday Centerpiece:
Add flair to your holiday and dazzle your loved ones with Chef Colondres’ new delicious, flavorful and easy-to-prepare recipes inspired by the flavors of Latin America and the Caribbean: 

  • Pork Casserole with Nopales in Chile Sauce - Infused with ancho chiles, guajillo and nopales, this mouthwatering dish is best enjoyed with warm corn tortillas or served over rice – every spoonful will remind you of Mexico’s rich heritage.
  • Pork En Su Jugo - This traditional homemade soup from Jalisco, Mexico is packed with pinto beans, Serrano chiles, bacon and juicy pork tenderloin strips.  
  • Quinoa Pork Chaufa - Inspired by ancient Peruvian civilizations with thousands of years of tasty traditions, this fusion of Asian and native flavors are prepared with savory quinoa and stir-fried pork tenderloin strips.
  • Whole Hog Roast in La Caja China™ - There is nothing like a pig roasted in La Caja China™. This Caribbean favorite is a true family feast and crowd-pleaser.

For tips, recipes and videos, plus a chance to give back to families in need by sharing festive pork-inspired greetings, visit PorkTeInspira.com/InspirateADar. Use the #InspirateADar hashtag and inspire others to give too.

To join the conversation, like our Facebook page at Facebook.com/PorkTeInspira, and follow us on Twitter, Instagram and Pinterest @PorkTeInspira. For additional video recipes, visit our website or YouTube channel.

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Yaneisy Blanco
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