“The Dove Self-Esteem Project has long been delivering self-esteem education to young people to help them build positive self-esteem and reach their full potential,” said Jennifer Bremner, Director of Marketing, Dove. “Dove recognizes that women and girls spend a great deal of time on social media. Now when girls need a self-esteem boost, the mothers or role models in their lives can rely upon practical and easy-to-use self-esteem inspiration right on their phones. Our new Dove Self-Esteem Pinterest page demonstrates the power and ease of mentorship, and we invite parents, teachers and any person with a girl in their life to join us in helping the next generation develop a positive relationship with beauty.”

The Dove Self-Esteem Pinterest Page (Pinterest.com/SelfEsteem) offers every woman and girl a personal confidence-boosting board they can turn to when they need it most. The boards consist of more than 80 accessible, sharable pins, using educational curriculum developed by the Dove Global Advisory Board, that address:

• Five Self-Esteem Topics proven to have an impact on a girl’s body confidence and self-esteem, including ‘media and celebrity culture,’ ‘teasing and bullying,’ and ‘respecting yourself and self-care.’
• Sample Scenarios such as ‘Parent who suspects her daughter may be experiencing cyberbullying’ and ‘Parent who wants to increase their own self-esteem to be a role model for their daughter.’

Change One Thing, a new Dove film
Dove knows beauty anxiety is felt by girls as young as ten years old.¹ Girls are bombarded with unrealistic expectations of how they should look– causing many girls to compare and compete with other women and girls. Change One Thing, a new film, offers a glimpse into the pressure girls feel to alter their appearance. The film begins with one girl who reveals an attribute she wishes she could change about herself. It then cuts to a girl who has this attribute, yet wishes she could change something about her own appearance. Through several sequences like this, the film reveals the common feeling shared by many girls who wish they could change one thing about their looks. Dove is committed to creating a world where beauty is a source of confidence, not anxiety. Change One Thing aims to inspire girls to realize they don’t need to change one thing about themselves, and that with the help of mentors and role models, they can instead inspire change in the world around them.

Celebrating with Inspiring Women in New York City
Dove will celebrate the launch of Change One Thing and the Dove Self-Esteem Pinterest page with a workshop event in New York City on Tuesday, September 29 led by Jess Weiner, Dove Global Self-Esteem Ambassador; Dr. Jen Hartstein, a psychologist and influential voice on girls’ issues; and Franchesca Ramsey, actress, vlogger and host of MTV Decoded. Olivia Allen, the ten-year-old who recently hosted her first “I Can Be” Girls Confidence Conference, will be a special guest. Local New York City girls from Dove partner organizations Boys & Girls Clubs of America and Girl Scouts of the USA will also be in attendance.

Everyone Can Get Involved
Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence. Women who want to join the Dove Self-Esteem Project can do so in several ways:

• Visit Pinterest.com/SelfEsteem to experience, share, and re-pin free self-esteem activities, tips, etc. with the girls in your life using #SelfEsteemProject
• Watch Change One Thing on YouTube

Retailers and Partners Support the Dove Self-Esteem Project
Retailers and non-profit organizations across the country have teamed with the brand to support the Dove Self-Esteem Project.

• Nationwide our national non-profit partner organization Boys & Girls Clubs of America will host Self-Esteem Workshops to help girls develop positive relationships with beauty
• Unilever employees around the globe will come together on Dove Day to facilitate Self-Esteem Workshops in dozens of cities, reaching thousands of girls and boys
• College Fashionista will invite 12 collegiate beauty and fashion influencers to serve as Dove Brand Ambassadors on campuses across the country and encourage college students to give back by teaching the next generation about body-confidence and self-esteem. These collegiates will also assist Dove Self-Esteem Experts during workshops and provide insight into their experience as collegiate ambassadors through an editorial series
• Ahold, BJ’s, Cub, Kroger, Meijer, Target, Safeway, Wakefern and Walmart hosted self-esteem workshop events at their respective headquarters with members of their local Boys & Girls Clubs

The Dove Self-Esteem Project delivers self-esteem education to young people (primarily girls) 7-17 years-old through lessons in schools, activities for mentors, online resources for parents and partnerships with youth organizations like Girl Scouts of the USA and Boys & Girls Clubs of America.

About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product¹, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014. The Unilever Sustainable Living Plan (USLP) aims to double the size of Unilever’s business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is a strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa To connect with Unilever U.S. via Twitter follow: @unileverusa

To learn more about taking small actions that can make a big difference visit: https://brightfuture.unilever.us

¹ Source: Dove Girls’ Self Esteem Research 2010 and 2013

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