SEPHORA + PANTONE LAUNCHES NEW COLOR IQ FEATURES FOR LIP AND CONCEALER USING THE MOST ACCURATE COLOR CAPTURE TECHNOLOGY
PR Newswire, San Francisco, CA, September 15, 2015
SEPHORA, the leading beauty specialty and digital retailer, unveils two new features within the award-winning SEPHORA + PANTONE Color IQ foundation matching service, lip and concealer color matching. These two new complimentary in-store services take the guesswork out of finding the best lip and concealer shades for your skin tone. In just minutes, customers can filter through Pantone’s comprehensive SkinTone™ library and determine their most flattering colors from over 3,500 lipstick shades and over 400 concealer shades.
The Technology
Powered by the original revolutionary Color IQ device launched in 2012, the new Lip and Concealer matching services precisely determine the best color options based on the client’s personalized PANTONE SkinTone™ shade. The SEPHORA + PANTONE Color IQ device uses tri-directional color image capture technology to record 27 color-accurate images in 1.8 seconds using 8 different visible illuminations and 1 ultraviolet illumination for precision matching. This data is synthesized into a grid of 100x100 pixels, which then becomes a color composite and is assigned an official PANTONE SkinTone™ number. That number is the key to unlocking your best shades in foundation, concealer and lip color, and helps eliminate time and money-consuming trial and error.
The SEPHORA + PANTONE Color IQ for Lip
SEPHORA + PANTONE Color IQ for Lip leverages PANTONE’s color science and the power of SEPHORA’s artistry expertise to find the perfect lip color. Based on the results of your scientific foundation match, and invoking SEPHORA’s know-how about undertones and color harmonies, the results are inclusive of all colors, formulas and brands carried by SEPHORA. Clients can select from over 3,500 lip shades in seven color families like nude, pink, berry, coral or red and results can even be sorted further by texture, finish, and format, then emailed directly for future reference.
The SEPHORA + PANTONE Color IQ for Concealer
SEPHORA + PANTONE Concealer IQ uses the same PANTONE SkinTone™ number to find your optimal matches from over 400 different concealers across all brands that SEPHORA carries. Each shade was placed on the SkinTone™ Library grid using spectrophotometer color match, the same methodology used for Color IQ foundation matching, and then further categorized based on end use, such as under eye area, face/blemish cover, or brightening, for flawless results.
SEPHORA + PANTONE Color IQ for Lip and Concealer are complimentary services launching exclusively in all U.S. SEPHORA retail stores in September 2015.
Media Contact:
Colleen MacDonald / BOLD PR / 646.214.5727 x111 / [email protected]
