EXTENDED STAY AMERICA PARTNERS WITH THE NOERR PROGRAMS TO CREATE THE “OFFICIAL HOTEL OF SANTA CLAUS”

Santa Claus and Hotel Brand Collaborate to Light Up the Holidays for Travelers

PR Newswire, CHARLOTTE, N.C –Dec. 2, 2015
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.

“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”

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During his time with the brand, Santa and Extended Stay America are partnering for multiple projects that will help ensure that guests and travelers experience a holiday season that is merry and bright.

As his first order of business, Santa will serve as the brand’s holiday Goodwill Ambassador -- in its latest “Give Ho-Ho-Hope” campaign. Santa will help bring awareness to the brand’s exclusive relationship with the American Cancer Society and the hotel room donation program Hotel Keys of Hope℠, which provides free and discounted rooms to cancer patients traveling for potentially lifesaving treatments. Encouraging travelers to spread a bit of holiday cheer, Santa Claus asks Extended Stay America guests to give hope through the brand’s “Hotel Keys of Hope,” Leave a Key Help Save a Life℠ program. Guests can participate by leaving their room keys in designated collection boxes conveniently located in their 629 hotel lobbies. For every key left in the Hotel Keys of Hope collection box, Extended Stay America will donate $1 of hotel room value to the American Cancer Society Hope Lodge® program.

Every year the curtain goes up on the most important and magnetizing entertainment event of the year: The Santa Experience. “The Noerr Programs is thrilled to work with Extended Stay America, “Santa’s Official Hotel,” said The Noerr Programs CEO/CMO Judy Noerr. “As our partner in the Santa Experience, Extended Stay America is helping our merry ambassadors of goodwill create magic, inspire smiles and capture memories for thousands of children and the young at heart across the country.”

Give Ho-Ho-Hope this holiday season with @ExtendedStay, Santa’s official hotel

Lastly, the successful globetrotter will help ease the woes of travel during the “most wonderful time of the year.” With decades of effortlessly traveling the world in a single night, Santa can easily be considered the ultimate holiday traveler. Just In Time For the busy Holiday Season, Santa Claus shares many of his time-tested tips for a stress-free holiday season, from the best lodging options certain to encourage more time for family fun instead of family feud and holiday helpers to relieve potential budget stress to picture perfect packing and organization tips.

For more information, including Santa’s holiday tips and to book upcoming travel at “Santa’s Official Hotel,” Extended Stay America, visit extendedstayamerica.com. Be sure to follow all the holiday fun at Facebook.com/ExtendedStayAmerica and Twitter.com/ExtendedStay.

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About Extended Stay America
Based in Charlotte, N.C., Extended Stay America has 682 locations in the U.S. and Canada. The company owns and operates hotels under the brand, Extended Stay America ®, which serves the mid-priced extended stay segment. It is the largest owner/operator of company-branded hotels in North America and employs approximately 9,000 employees in its hotel properties and headquarters.

About The Noerr Programs
From headquarters in scenic Colorado, The Noerr Programs provides turn-key digital event imaging services and marketing programs, including the Santa and Bunny Photo Experience for hundreds of premier shopping and entertainment destinations each season. Celebrating 27 years in business, every Noerr cast member invests their heart, soul and experience into representing the spirit and essence of the season, building lasting connections with guests through Noerr’s innovative retail, social media and altruistic platforms. www.NoerrPrograms.com.

MEDIA CONTACTS:
CHRISTA HUDSON • IVETTE FAULKNER
THE ZIMMERMAN AGENCY
(850) 668-2222 • [email protected]