CLEARBLUE^® HONORS ALL MOMS AND MOMS-TO-BE BY FEATURING REAL, PERSONAL PREGNANCY ANNOUNCEMENTS IN A NEW MOTHER’S DAY VIDEO

Former “Bachelorette” Star DeAnna Pappas Stagliano and Country Music Artist Jessie James Decker
Join in the Celebration by Sharing Their Personal Pregnancy Announcement Stories

CINCINNATI, MAY 4, 2015 – / PR Newswire / — For more than 30 years, Clearblue^® has connected women across the globe, allowing them to share in the same first “Mother’s Day” moment – the moment when they see their positive home pregnancy test. With a little help from former “Bachelorette” DeAnna Pappas Stagliano and country music artist Jessie James Decker, Clearblue^® is proud to honor all moms, moms-to-be, and women who are trying to conceive with a video reminder of the joy of pregnancy announcements, just in time for Mother’s Day.

DeAnna, mother of one, and Jessie, currently pregnant with her second child – a baby boy – teamed up with Clearblue^® to share their personal pregnancy stories, demonstrating how every woman’s journey to motherhood is unique and special. DeAnna even shared her never-before-seen personal pregnancy announcement footage from when she and her husband, Stephen Stagliano, revealed the positive news to their family.

“Nothing compares to that moment when you find out you’re pregnant. I was in my bathroom at home feeling ecstatic and nervous all at the same time,” said DeAnna. “However, I was reassured to know that Clearblue^® pregnancy tests provide clear, accurate results. So when I finally saw the word ‘pregnant’ after nearly a year of trying to conceive, I knew I could be confident that I really was pregnant, and I couldn’t wait to tell my husband our dream was finally coming true.”

Moms-to-be are very creative when it comes to sharing their happy news, from posting beautiful photos on social media to capturing loved ones’ reactions on video when they reveal the news. This growing trend inspired Clearblue^® to compile several exciting announcements into a celebratory video.

“We are thrilled to feature some of our favorite announcements in our new Mother’s Day video and share it with our Clearblue^® Facebook community as a way to celebrate and inspire them,” said Leah Wood, Clearblue^® Brand Manager. “Women have turned to Clearblue^® pregnancy tests for accurate results for the past 30 years, and we’re proud to be there for their first ‘Mother’s Day’ memory, providing them the confidence to dream about their future family.”

Mother’s Day is the perfect time to celebrate that special positive home pregnancy test – the first step in the motherhood journey. To view the Clearblue^® Mother’s Day video, visit the Clearblue^® YouTube channel, http://spr.ly/ClearblueVid2015. Be part of the celebration by sharing the Clearblue^® Mother’s Day video with moms, moms-to-be, and friends who are trying to conceive. And, to share a special pregnancy announcement, visit the Clearblue^® Celebrates tab at www.ClearblueConfirmed.com. For further information on Clearblue^®, please visit www.clearblueeasy.com or www.Facebook.com/Clearblue.

About Clearblue^®
Clearblue^®, the world’s leading brand in home pregnancy and fertility testing, has been providing pregnancy and fertility solutions to women for 30 years. Clearblue^® is the world’s leading brand in home pregnancy and fertility testing. The Clearblue^® product range is built on a strong foundation of peer-reviewed science and consumer understanding. Clearblue^® products are also trusted and recommended by doctors, many of whom recognize that Clearblue^® is supported by 30 years of expertise, quality, and innovation in consumer diagnostics. Clearblue^® offers a complete line of products to help a woman better understand her body’s ovulation cycle and identify peak fertility days to maximize her chances of getting pregnant. The Clearblue^® family of products includes the Clearblue^® Fertility Monitor, Clearblue^® Advanced Digital Ovulation Test, Clearblue^® Digital Ovulation Test, Clearblue^® Easy Ovulation Combination Pack, Clearblue^® Advanced Pregnancy Test with Weeks Estimator, Clearblue^® Digital Pregnancy Test with Smart Countdown, and Clearblue^® PLUS Pregnancy Test. For more information visit: www.clearblueeasy.com.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Duracell^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, Wella^® and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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MEDIA CONTACTS:
Mollie Wheeler, P&G Communications
513-622-5572
[email protected]

Liz Defee, MSLGROUP New York
646-500-7680
[email protected]

Video

See our fav pregnancy announcements and don’t forget to celebrate your favorite moms!
Former “Bachelorette” star DeAnna Pappas Stagliano shares never-before-seen footage from when she and her husband surprised their family with the news of her pregnancy.