Menu-engineering, the term used to describe the process of creating a profit-oriented menu, has been growing in popularity since the market crash of 2008. The restaurant industry was hit extremely hard, and owners have been searching for ways to make their operations more efficient. Studies tracking the habits and preference of patrons have proven invaluable to restaurant owners. By knowing where on a menu page a customer will look first - the top right- high profit menu items can be strategically placed to increase the odds that they’ll be ordered.

Additional information from the guide that can be used to influence a customer’s decision:

• The length, size and layout of a menu.
• A menu’s color scheme.
• Typology and typography.
• The strategic use of punctuation and symbols such as decimals and dollar signs.

“Many restaurant owners’ lives are being run by their business, when it should be the other way around,” said Lim. “We’re here to make owning and operating a restaurant simpler and more profitable.”

About Lavu
Lavu is the leading provider of restaurant point of sale systems – servicing over 4,000 restaurants in 85 countries. Founded in Albuquerque, N.M., Lavu began as a solution to common point of sale problems and restaurant industry issues. Today, the company offers Lavu iPad POS as a full-featured point of sale software solution at an industry-leading price. Through cloud computing, wireless mobility, and multi-touch devices, Lavu iPad POS redefines the entire approach to restaurant management. For more information, visit Lavu.com.