JORDANA BREWSTER IS THE NEW FACE OF POND’S® AND ITS REJUVENESS ANTI-WRINKLE CREAM

A Beauty Tip from Her Mom, and a Two-Week Try It & See Challenge, Inspire the Movie Star to Reboot Her Skincare Regimen – Just In Time for a Rush of Red Carpet Appearances
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PR Newswire, 
(Englewood Cliffs, NJ – March 24, 2015)

Can a two-week anti-wrinkle challenge really inspire a woman to change up her skincare routine?

Just ask actress and mom Jordana Brewster, who, acting on a tip from her own mom, Maria João, a former swimsuit model with enviable skin, recently banished her basic moisturizer in favor of one with anti-aging benefits. The result? A visible reduction in the appearance of wrinkles in two weeks for glowing skin that’s ready for the spotlight.

The product – POND’S® Rejuveness Anti-Wrinkle Cream – quickly became Jordana’s go-to, twice-a-day moisturizer to keep her skin looking beautiful for all occasions – from photo shoots and industry events to date nights out and playdates in. As the new face of POND’S® U.S., Jordana is introducing Rejuveness Anti-Wrinkle Cream to a whole new generation of women looking to replace their standard facial moisturizer with a clinically-proven product that comes backed with the brand’s rich heritage and 150 years of skincare expertise.

“My mom, who has beautiful skin, shared that she’s been using POND’S® Rejuveness Anti-Wrinkle Cream for years. I decided to try it for two weeks and could not believe the visible difference it made,” says Brewster. She continues, “I love how this cream is made with Alpha-Hydroxy Acids, Collagen and Vitamin E – it’s very nourishing to my skin. My overall complexion, including the delicate skin around my eyes, has never looked so smooth, youthful and glowing.”

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Now a devotee of POND’S® Rejuveness Anti-Wrinkle Cream, Brewster is encouraging all women to try her trusted beauty secret by taking the POND’S® Rejuveness Two-Week Anti-Wrinkle Challenge and seeing the visible difference for themselves (more details on PONDS.com and PONDSEspanol.com).

Jordana broke her big beauty ambassador news to fans via her social channels with a video announcement. Captured on set at her POND’S® campaign shoot, the video footage features a special guest appearance by Jordana’s number one beauty guru, her mom.

“We’re thrilled to be partnering with Jordana Brewster to have her help us introduce our clinically-proven POND’S® Rejuveness Anti-Wrinkle Cream to women everywhere,” says Suzanne Palentchar, Director of Brand Building, Unilever Skincare. Palentchar continues, “Jordana is an accomplished actress, wife and mother who embodies today’s ‘POND’S® woman.’ Like many generations of women, Jordana saw her mother using our iconic POND’S® Cold Cream Cleanser, and today, she stocks her own beauty arsenal with a POND’S® moisturizer they both love.”

JOIN IN THE POND’S® REJUVENESS TWO-WEEK ANTI-WRINKLE CHALLENGE CONVERSATION:
Shoppers can visit PONDS.com or PONDSEspanol.com for a downloadable coupon (starting March 30th, while supplies last) to take the POND’S® Rejuveness Two-Week Anti-Wrinkle Challenge and see the visible difference for themselves.

For a select time in stores, POND’S® Rejuveness Anti-Wrinkle Cream will come with free “before and after” tester strips. Beauty aficionados can join in the conversation by using the hashtag #SeeForYourself and engaging with POND’S® on the following social channels:

ABOUT THE POND’S® COLLECTION OF DAILY FACIAL MOISTURIZERS:
POND’S® Rejuveness Anti-Wrinkle Cream, the number one selling anti-aging moisturizer at mass, is one of four daily POND’S® moisturizers that were only available in limited distribution until now. The newly repackaged line can now be found at mass retailers and drugstores across the country – so women everywhere can discover the secret to beautiful, glowing skin.

Each of the four products in the POND’S® daily facial moisturizer collection is designed to address a specific cosmetic skincare need – from fine lines and wrinkles to dark spots and dryness. Simplifying the skincare aisle with straightforward beauty benefits, POND’S® makes it easy for the generations of women who already love the brand’s classic products to add a nourishing step to their skincare routine with effective moisturizer options that come at an affordable price. POND’S® daily facial moisturizer range includes:

  • POND’S® Rejuveness Anti-Wrinkle Cream (Crema Contra-Arrugas), which visibly reduces the appearance of fine lines in two weeks
    • Formulated with Alpha–Hydroxy Acids, Collagen and Vitamin E
  • POND’S® Clarant B3 Dark Spot Correcting Cream for Normal to Dry & Normal to Oily Skin (Crema Correctora de Manchas), which fights uneven tone by visibly diminishing the appearance of dark spots in four weeks
    • Formulated with Vitamin B3 and Vitamin C
  • POND’S® Bio-Hydratante Light Hydrating Cream for Normal to Oily Skin (Crema Hidratante Ligera), which provides lightweight moisturization to leave skin feeling smooth and fresh
    • Formulated with Cotton Extract
  • POND’S® Crema S Nourishing Moisturizing Cream for Dry to Very Dry Skin (Crema Humectante Nutritiva), which nourishes skin for up to 24 hours
    • Formulated with Apple Extract, Grapefruit Extract and Seaweed Extract

ABOUT POND’S®:
POND’S®, the skincare brand trusted by generations of women for beautiful skin since 1846, offers an exceptional variety of skincare products that help women look their beautiful best. First made famous for its Cold Cream Cleanser more than 100 years ago, the POND’S® portfolio of classic beauty products also includes towelettes and facial moisturizers such as POND’S® Wet Cleansing Towelettes, POND’S® Dry Skin Cream and POND’S® Rejuveness Anti-Wrinkle Cream, among others.

A global Unilever brand and trusted beauty brand for more than 150 years, POND’S® products are available at drug, mass merchandisers, club and supermarkets nationwide.

ABOUT UNILEVER NORTH AMERICA:
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, POND’S, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

PRESS CONTACTS:
Weber Shandwick
Katie Morrell
212-445-8487
[email protected]

Weber Shandwick
Monica Whitehurst
212-445-8149
[email protected]

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