April is EARTH MONTH! Entenmann’s® Is Celebrating with
Two LITTLE BITES® Snacks Eco-Initiatives:
TerraCycle® ‘Turn Trash to Cash’
and
Facebook Sweepstakes
with the Arbor Day Foundation
Campaign could Help Plant up to 25,000 Trees in U.S. Forests
Horsham, PA – April 2, 2015 – Entenmann’s Bakery, a division of Bimbo Bakeries USA (BBU), has announced two major eco-initiatives for Earth Day 2015 for its Little Bites brand. For the third year in a row, Entenmann’s will partner with TerraCycle, an international leader in the collection and reuse of non-recyclable post-consumer waste, for the Little Bites “Turn Trash to Cash” recycling campaign. Entenmann’s will also partner with the Arbor Day Foundation for Earth Day 2015 to launch a special Facebook Sweepstakes (http://on.fb.me/1MNrZZc) to help plant up to 25,000 trees in forests in need throughout the United States.
Media
KIDS CAN TURN LITTLE BITES POUCHES INTO CASH FOR THEIR SCHOOL:
Entenmann’s Little Bites snacks, the individually portioned lunch snack that is perfect for lunch boxes and grab-and-go fun, has partnered with the recycling and upcycling experts at TerraCycle to create new lives for used Little Bites pouches, while at the same time help fundraise for schools. Flavors include Little Bites Chocolate Chip Muffins, Little Bites Crumb Cakes, and new for 2015 Little Bites Party Cakes. As part of the Little Bites “Turn Trash to Cash” program, Little Bites Pouch Brigade® members throughout the country collect empty Little Bites pouches to earn points that can be redeemed as cash for the school; the used packaging can also be turned into innovative new products at TerraCycle such as tote bags, pencil cases and even picnic benches. The Little Bites “Turn Trash to Cash” campaign demonstrates Entenmann’s dedication to recycling and reducing the amount of Entenmann’s Little Bites pouches that end up in landfills each year.
Visit http://bit.ly/1pvDg4v to learn more about how the Little Bites Pouch Brigade programs work.
LITTLE BITES’ EARTH DAY SWEEPS ANNOUNCED:
Entenmann’s Little Bites snacks has also announced a new partnership with the Arbor Day Foundation as part of its 2015 Earth Day initiatives. Through a special Facebook Sweepstakes, for every entry received (fan or not), Entenmann’s Little Bites will donate $1 to the Arbor Day Foundation to plant a tree, up to 25,000 trees. What a way to make Earth Day extra green! The Sweepstakes, which launched March 1 runs through April 30, 2015 and will award 25 first prize winners free Entenmann’s Little Bites snacks for one year (as 52 Little Bites $5 coupons, a $260 retail value.) Consumers can also enter to win an assortment of weekly prizes, including 100 second place prizes of a Little Bites upcycled tote bag and four Little Bites $5 coupons (a $35 retail value), and 150 third place prizes of one Little Bites $5 coupon. Entry is through the Sweepstakes on the Entenmann’s Little Bites Facebook page. All entries must be received by 11:59: p.m. ET April 30, 2015.
For additional information, including official sweepstakes rules, visit https://www.facebook.com/LittleBitesSnacks
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Media Contacts
FREEMAN PUBLIC RELATIONS for ENTENMANN’S
973.470.0400
Amy Friedland, ext. 25 / Linda D’Isa, ext. 14
[email protected] / [email protected]
TERRACYCLE, INC.
Lauren Taylor
609.393.4252 ext. 3705
[email protected]