New Colgate^® Optic White^® Express White Toothpaste Partners With YouTube Beauty Stylists Andrea Brooks and Blair Fowler To Launch “The Smile Show™”

“We are beyond thrilled to partner with Colgate Optic White and kick off The Smile Show video series,” said Andrea Brooks. “Our viewers look to us for the latest and greatest beauty tips and we have to admit that of all of our beauty tips, we truly believe that your best accessory will always be your smile,” added Blair Fowler.

To officially kick off this program and engage their loyal subscribers, Andrea and Blair will co-host a 30-minute Google+ Hangout tonight, March 11, 2015 beginning at 8:00pm EST.  Andrea and Blair will reveal their beauty routine secrets, including ways to achieve a #brilliantsmile.  To participate in the live chat, visit (http://bit.ly/SmileShow_Hangout).

Andrea and Blair will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015. Additionally, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.

Follow these beauty and style tips from Andrea and Blair and check out the Smile Show for more exclusive content:

1. Give your hair a lift, big hair is in! Wear pin curls at night so you wake up with nice bouncy curls the next morning. Roll your hair around your fingers, bobby pin in place - and sleep! (Andrea)
2. After applying a red lipstick, dust a tiny bit of translucent powder over it, then reapply the color. This sets your lips and makes the hue last all day. (Blair)
3. Your mouth is a focal point of your face so having a brilliant smile is a must. Use the entire Optic White regimen for whiter teeth in just one day!* (Andrea)
4. Show your personality by layering up lots of accessories. Go with a neutral outfit so you can throw on lots of chunky jewelry and then just change the jewelry to change your look! (Blair)

“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive Company. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.” 

Colgate Optic White Express White Toothpaste contains 2X the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest whitening toothpaste. Colgate Optic White Express White Toothpaste allows users get whiter teeth in just three days** and is currently available at mass retailers and grocery stores nationwide. For more information on the Colgate Optic White line of products visit www.colgateopticwhite.com.

To view “The Smile Show” videos and get tips for making your smile your best accessory, follow @OpticWhite, @juicystar007 and @AndreasChoice on Twitter and visit  youtube.com/colgateopticwhite.
For more information on this partnership and series, visit: http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

*Use the full Optic White line of products including the Colgate Optic White Toothpaste, Colgate Optic White Mouthwash and Colgate Optic White Toothbrush + Whitening Pen, use the mouthwash before the whitening pen. For best results, use as directed.

**For best results, use as directed for four weeks

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About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures^®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

PRESS CONTACT:

Ali Lehrer
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Colgate-Palmolive Company
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