• Sometimes it's Not a Bad Life, It's a just a Bad Light | Lighting Designers #WeLoveLight
  • This is not just another bad first date story! - Still from the video “#WeLoveLight” © Lighting-Related Organizations
  • How something appears is always a matter of perspective and lighting design - Still from the video “#WeLoveLight “ © Lighting-Related Organizations
  • Lighting Designers invite to see the life in a different light... - Still from the video “#WeLoveLight” © Lighting-Related Organizations
  • #WeLoveLight is part of the program by Lighting-Related Organizations to support the UNESCO International Year of Light IYL2015

You Won’t Believe Your Eyes: #WeLoveLight

Milan, 13th February 2015 - #WeLoveLight is a Valentine’s Day film, about the climactic end to a first date... But it’s mostly about light. What light can do in all circumstances, with all people, every single day, is quite simply extraordinary!

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The United Nations proclaimed 2015 as the International Year of Light (IYL 2015) under the high patronage of UNESCO. As Lighting Designers, we wish to embrace this opportunity to make our profession better known and understood. The Coordinators of L-RO have collaborated with the award-winning collective of filmmakers Zero in order to create the video #WeLoveLight. This is a declaration of love from our profession to the wider public: all the people we hope to work with and share our passion, our knowledge, our skills and our resources.

#WeLoveLight is also an open announcement: Lighting design is an affordable service for everyone. Quality lighting is as much a right as health care. Look at your life in a new light. Regenerate the context in which you live. Turn on your right light!

Watch #WeLoveLight enjoy and let us know if something like this happened to you. Sometimes it’s not a bad life, it’s just a bad light -  Lighting Designers  #WeLoveLight

About us: As independent professionals, Lighting Designers enhance the perception and the livability of both indoor and outdoor environments. At the same time, they minimize energy usage, reduce unwanted light trespass and bring light where and when it is needed.

People take for granted that outdoor lighting is there to help keep cities moving after the sun goes down, that light can influence health and performance at work, as well as children's wellbeing and their ability to learn. But who safeguards the consumers and guarantees results, timings and costs? Shouldn’t society demand good quality lighting?

Lighting design is a unique profession which allows its practitioners to apply both natural and artificial lighting, while designing for comfort and productivity, atmosphere and feelings. Collaborating with multidisciplinary teams, Lighting Designers take responsibility for the impact of light on humans, the economy and the environment.

About L-RO: Lighting-Related Organizations is a voluntary federation of 48 associations, educational institutions and media organizations, active on an international scale. As a Partner, L-RO supports IYL 2015 and UNESCO with the Official Activities Program.

COPYRIGHT INFO
© Chiara Carucci, Lighting-Related Organizations, 2015