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  • Nico & Vinz will bring the magic of a Pepsi halftime show to Rochester, New York, winner of Pepsi’s “Hype Your Hometown” contest, on Sunday, January 18.
  • Rochester, New York was crowned winner of Pepsi’s “Hype Your Hometown” contest after residents shared content showcasing how they get pumped up for halftime.
  • Rochester, New York was crowned winner of Pepsi’s “Hype Your Hometown” contest after residents shared content showcasing how they get pumped up for halftime.
  • Rochester, New York was crowned winner of Pepsi’s “Hype Your Hometown” contest after residents shared content showcasing how they get pumped up for halftime.

ROCHESTER, NEW YORK NAMED WINNER OF PEPSI'S “HYPE YOUR HOMETOWN” CONTEST; WINS ULTIMATE SUPER BOWL HALFTIME EXPERIENCE

NICO & VINZ TO PERFORM LIVE IN ROCHESTER JAN. 18

PURCHASE, NY, January 12, 2015 / PR Newswire / — Pepsi today crowned Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign. As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing/songwriting duo Nico & Vinz on Sunday, January 18. Pepsi will deliver the hype with a town takeover, with surprises popping up around Rochester leading up to the event including a mobile Hype Squad and vending machines that will offer a chance to win VIP passes or meet and greets.
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In addition to scoring a once-in-a-lifetime Pepsi halftime extravaganza, select fans from Rochester will also get to experience the hype on the field, winning tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona featuring global superstar Katy Perry on February 1.

“I could not be more excited to learn that Rochester has won the Pepsi ‘Hype your Hometown’ contest,” said Rochester Mayor Lovely Warren. “It is no secret that we Rochesterians are full of pride and spirit for our city, so I am thrilled that Pepsi has chosen to come here to help us celebrate it. We are looking forward to a fun event in the heart of Downtown for the whole region to enjoy.”

“We are excited to bring the hype to Rochester, and to join Pepsi on the road to one of the biggest music events of the year,” said Nico & Vinz. The Norwegian duo's 2014 debut album Black Star Elephant was led by last year's multi–platinum song of the summer “Am I Wrong,” which was No. 1 in 50 countries and streamed over 200 million times alone on Spotify.

Pepsi first launched the rally cry in search of the most hyped hometown in America on Thanksgiving with a TV spot featuring country music superstar Blake Shelton, inviting fans across America to visit www.pepsi.com/halftime, register by specific location and share how they and their friends get hyped for a chance to win the ultimate halftime experience. The contest is just one of the many ways the brand is inviting fans to get “Hyped for Halftime,” as part of Pepsi’s mission to deliver the spirit of halftime in unexpected ways all season long.

For more information on Pepsi’s “Hype Your Hometown” contest visit Pepsi.com.

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About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Media Contacts
Angela Tucciarone, TM Pepsi Communications, 914-253-3743
[email protected]

Gillian Kushner, Weber Shandwick on behalf of Pepsi, 212-445-8417
[email protected]