Celebrities get behind National Christmas Fundraising Campaign to End Youth Homelessness

LONDON, 18th December, 2014/PRNewswire/- BBC Radio 2 DJ Sara Cox and James Bond actor Colin Salmon have pledged their support for Christmas in a Box a new fundraising campaign for End Youth Homelessness (EYH), a movement of charities supporting vulnerable young people across the UK.

An estimated 15,000 young people will face homelessness this Christmas across the UK.  Christmas in a Box will enable visitors to Dune London’s website and stores across the UK to give a young person the gift of a better Christmas with an EYH charity.

The flat pack festive boxes, each costing £5, appear to be a traditionally wrapped Christmas present but open to reveal a room decked out with stockings, a Christmas tree and a short message explaining the difference their generous Christmas gift will make to a young person’s life. Sara and Colin have got behind the campaign tweeting a photo of themselves with their own Christmas In a Box.

Colin, an ambassador for youth homelessness charity Centrepoint, a leading member of EYH said: ‘‘Christmas in a Box is the perfect way to show you care this festive period. It’s a great little gift for your Secret Santa, or for the friend who has everything, and will help ensure homeless young people have a better Christmas.”

John Egan, CEO of Dune London said “It’s frightening to think that 15,000 young people face homelessness this Christmas. The very least they deserve is somewhere safe and warm from where they can plan for the future. Please pop in to Dune or have a look online and support Christmas in a Box. Picking up a box will ensure EYH charities can give young people the support they need, wherever they are in the UK.”

EYH, a movement of charities and businesses, supports over 14,000 homeless young people across the UK each year. Dune was one of the first companies to sign up and support the movement as a national partner and we are delighted that they are bringing the cause to their customers through Christmas In a Box.

Founded, the creative agency responsible for the concept and creative development of the campaign, undertook the activity as part of its Trust initiative. The Founded Trust sees the London agency donate 5% of its time and resource to supporting social enterprise and charitable causes.

Christmas in a Box is available in over 40 of Dune London’s standalone stores (not including concessions) from 29th November and aims to raise £25,000 for End Youth Homelessness this Christmas.

Christmas in a box can be bought online here:
http://www.dunelondon.com/eyh-charity-box-end-youth-homelessness-charity-box-0981500020001010/

To find your local Dune store visit
http://www.dunelondon.com/StoreLocator.asp

To find out more about End Youth Homelessness please visit
www.eyh.org.uk

Notes to Editors

About End Youth Homelessness

EYH is a national collaboration of charities, led by Centrepoint, who work directly with over 14,000 vulnerable and homeless young people from across the UK. EYH gives a national platform to some of the most vulnerable young people in society, and the organisations who support them.

Through engaging with the business community on a national level, EYH enables grassroots organisations to benefit from national partnership opportunities and to develop much needed voluntary income to provide vital services to the young people that they support.

While each EYH charity works independently, they all believe in providing homeless and disadvantaged young people with an opportunity to turn their lives around, pursue their dreams and aspirations and move on to success and independence.

www.eyh.org.uk

About Founded

Founded launched in January 2012 – an exciting new agency driven by behavioural impact – ideas that move people. We fuse insight and strategy to develop smart creative solutions that shape the way people feel, think and behave for the commercial benefit of our clients.

As part of The Founded Trust initiative, the agency donate 5% of its time and resource to supporting social enterprise and charitable causes, including Big Change, SportsAid and Virgin Strive Challenge.

www.founded.com

@foundedlondon

Dune is the leading retailer of affordable luxury footwear and accessories. Founded in 1992 as a small concession in a ladies fashion store, and opening its first store on London’s Kings Road in 1993, Dune has since rapidly expanded to over 250 outlets across the world.

Offering unique designs, premium customer service and an unparalleled combination of quality and fashion-forward trends, Dune is the go-to destination for both women and men.