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BACK BY POPULAR DEMAND
THE JOHN FRIEDA® BEACH BLONDE™ COLLECTION

@JohnFriedaUS announces the return of their coveted Beach Blonde™ line #JFBEACHBLONDEISBACK #JF2015

New York, NY (November 20, 2014) / PR Newswire / — When John Frieda® Hair Care discontinued its iconic Beach Blonde™ line, beauty insiders and real women worldwide were devastated. For nearly a decade now, consumers have been petitioning the brand online for the return of the original, cult classic beach waves spray. Today sea salt sprays have become commonplace, but devoted fans still long for the original John Frieda® innovation that started the beach waves trend so many years ago. Now, finally, due to overwhelming popular demand, the brand has introduced a new and improved John Frieda® Beach Blonde™ collection to help women achieve effortless, beachy-worthy hair, year round.

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The collection features four essential products to prep and style hair to flawlessly beachy results: Beach Blonde™ Cool Dip™ Purifying Shampoo, Beach Blonde™ Smooth Seas™ Detangling Conditioner, Beach Blonde™ Sea Waves™ Sea Salt Spray, and Beach Blonde™ Sun Streaks™ Lightening Spray. Each product is formulated to help you look like you spent a day at the beach–minus the sand. First, the professional-inspired, lightweight shampoo and conditioner formulas nourish and purify detoxify and smooth strands, revealing shimmering blonde hair with soft, touchable texture. Then, create the perfect windblown waves, tousled texture or piecey definition to bring out your sun-kissed highlights with the revamped sea salt-infused Salt Spray and Lightening Spray.

John Frieda® Hair Care’s recent social media poll asked fans to “Vote Now to Bring Back Your Favorite Throwback.” Unsurprisingly, the original Beach Blonde™ Ocean Waves™ Texurizing Styler won by a landslide as the discontinued product fans clamored for. Karen Frank, Vice President of Marketing for John Frieda® Hair Care explains, “When we first introduced the Beach Blonde™ Sea Spray in the early 2000’s, we started the laid-back beach waves trend that has since become a coveted style mainstay. After launching the beach-chic look so many years ago, it’s only fitting that now we’re bringing this beloved product lineup back to give our loyal consumers the formulas they love that perfectly meet their styling needs.”

Although the collection officially hits stores in January 2015, consumers don’t have to wait until the New Year to purchase these coveted items. John Frieda® Beach Blonde™ Sea Waves™ Sea Salt Spray, along with a few more 2015 launches– Frizz Ease® Beyond Smooth™ Frizz-Immunity Primer, Frizz Ease® KERAFLEX™ Flexible Hold Hairspray, and John Frieda® Luxurious Volume 7 Day Volume In-Shower Treatment–are available now for presale on Target.com.

For more information, please visit: JohnFrieda.com

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Beach Blonde™, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER/LINDSAY BOOS
TRACTENBERG & CO.
212.929.7979