GOT FRIZZ? BATTLING UNRULY HAIR?
THE JOHN FRIEDA^® HAIR CARE NATIONAL SURVEY REVEALS YOU’RE NOT ALONE

• In Miami, 88% of women say they’d rather suffer through an uncomfortable or embarrassing experience than a bad hair day, and four in five Philadelphia women agree.
• New Yorkers are unsurprisingly not a fan of natural and want their hair to look polished and “done,” no matter the style.
• In Atlanta, 88% of women admit it’s challenging to achieve the hairstyle they crave.
• Half of the Bostonians would rather forgo makeup than have a bad hair day and 17% would even rather skip deodorant than have a bad hair day.
• In the Chicago heartland and in Dallas, nearly half of women agree that they’d prefer to skip makeup than deal with a bad hair day.
• In Houston, more than in other cities, women believe not having the right tools or products is a major factor in not nailing their desired look.
• For Los Angelinos, the year round home of beach-chic style, beachy waves are the must-have and unlike most of the country, damage is more concerning than frizz.
• Nearly half of all San Franciscans feel that lack of time contributes to their hair woes, yet ironically the ideal look is low maintenance and natural.
• And Washington D.C. is the only city where natural, “wake up and go” hair was voted the number one style.       

Armed with intimate knowledge of the needs and wants of women in each region, the Frizz Ease^® brand team will be visiting these top cities in the months to come to teach women how to get the looks they desire most with the total Frizz Ease^® arsenal. Because whether you seek a natural frizz free look in D.C., beachy waves in L.A., polished and straight in New York, or curly styles in Dallas–no matter which style you covet, the JOHN FRIEDA^® Frizz Ease^® Collection has a styling product and solution to create any look, just like a salon pro.

WHERE TO FIND IT: Food, drug and mass retailers nationwide

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban^® antiperspirants; Jergens^® and Curél^® hand and body lotions; Bioré^® facial care; John Frieda^® Frizz Ease^®, Root Awakening^®, Luxurious Volume, Sheer Blonde^®, Brilliant Brunette^®, Radiant Red^®, Full Repair^®  Precision Foam Color and Luminous Color Glaze^® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:

LAUREN DONNER/LINDSAY BOOS
TRACTENBERG & CO.
212.929.7979