Chucktober 2014 at Chuck E. Cheese’s.
Mads and Chuck E. Celebrate Chucktober

Happy Chucktober! Wear Your Halloween Costume and Get 50 Free Tickets at Chuck E. Cheese’s

Spooktacular deals and steals make for a fang-tastic Halloween

DALLAS (October 1, 2014) / PR Newswire / — Because dressing up is way too much fun to be done just one night a year, Chuck E. Cheese’s is rewarding kids for wearing their costumes for the whole month! Beginning October 1, every kid who wears a Halloween costume in-store any time during the month of October will receive 50 free tickets. Parents are encouraged to share photos of their little ones in costume with #Chucktober2014 for even more prizes.

“Halloween is the ultimate kids’ holiday, and Chuck E. Cheese’s is the ultimate destination for family fun,” said Tom Leverton, chief executive officer, CEC Entertainment, Chuck E. Cheese’s parent company. “Chucktober is one of our favorite times of year because we get to treat our customers and get a sneak peek at all the hot new costumes for the year. After a Facebook poll of our community, we’re anticipating that a lot of princesses and superheroes will be trick-or-treating this year.”

In addition to the 50 free tickets for those wearing a costume, Chuck E. Cheese’s is also offering:

Chuck E. Trick or Treat bags
20 free tokens with any food purchase on Halloween
A Laffy Taffy “Candy Splash” every Saturday and Sunday in October at 12:30, 2:30 and 4:30
Chucktober pumpkin activity sheets for even more fun

Guests who post photos using the hashtag #Chucktober2014 and tag the brand @chuckecheese can enter to win prizes throughout the month, for more information visit www.chucktober2014.com.

To download activity sheets, visit http://www.chuckecheese.com/activities/downloads. Be sure to sign up for the Chuck E-club and be on the lookout for special Chucktober offers at https://www.chuckecheese.com/experience/eclub

About CEC Entertainment, Inc.
For more than 35 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid^®. As the award-winning number-one, kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 575 Chuck E. Cheese’s stores located in 47 states and 10 foreign countries or territories. Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food and play inside and outside of its stores. Each Chuck E. Cheese’s features musical entertainment, games, rides and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check^®.

As a strong advocate for its local communities and childhood education, Chuck E. Cheese’s has donated more than $10 million to schools through its fundraising programs and is a proud sponsor of like-minded organizations such as PBS KIDS. For more information, visit www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

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Media Inquiries:
Michelle Chism
Director
Corporate Communications, CEC Entertainment, Inc.
972-258-5529 – [email protected]

Erin Kanter
Richards Partners
214-891-5848 – [email protected]

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