Media Contacts:
Heidi Lazo
[email protected]
(786) 273-4103
Sol Colom
[email protected]
(786) 273-4418
DISCOVERY EN ESPAÑOL REVS UP ‘LUNES DE MOTORES’ WITH EXTREME RIG MAKEOVERS
The network launches TEXAS TROCAS, an original production that follows the Méndez family as they manage their successful trucking business
Haga clic aquí para ver este comunicado de prensa en Español.
Forty years ago, Raúl Méndez Sr., the patriarch of the family, came to the United States from Mexico. He worked the fields of South Texas until he was able to save enough to purchase his own truck. After much sacrifice and effort, he successfully opened his own transportation business alongside his wife, Lupita (“La Mera”). Years later, the new generation of the Méndez family—his sons Raúl Jr. and Rolando—saw an lucrative business opportunity in personalized truck renovations and decided to expand their father’s company. It was then that Texas Chrome was born, today considered to be one of the most–respected companies in Texas, and whose truck designs have won international awards and prestige. What started out merely as a job to support a family is now an empire that continues to grow from generation to generation.
“TEXAS TROCAS brings never–before–seen big rig transformations to our screen, and the story of a hard–working and close knit Mexican family, who achieved their American dream. It is a story that all Latinos can relate to and be proud of,” commented Bilai Joa Silar, Vice President of Content of Discovery en Español.
Each episode of TEXAS TROCAS shows the craftsmanship of the Méndez family and their crews as they convert old, rusty trucks into real works of art, while balancing the family dynamics. Rolando, the younger brother, is the creative mind behind the transformations, while Raúl is more analytical and focused on the business end. Working together while keeping the peace in the family is no small feat. Differing opinions, client demands, and tight deadlines build tension and drama between the brothers, sometimes causing their wives, Johann and Lorena, and of course Lupita, “La Mera, Mera”, to step in and diffuse a situation.
To learn more about TEXAS TROCAS (#TexasTrocas) and see behind the scenes clips, visit tudiscovery.com, or follow us at facebook.com/discoveryenespanol and at Twitter @DiscoveryenESP
About Discovery en Español
Discovery en Español is the premier network dedicated to offering the finest in quality programming in the areas of science, technology, world cultures, history, nature and real–life drama. The channel provides a unique and enriching experience by combining the best Discovery Networks programming with its own original productions. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but also the excitement of Discovery, educating and informing its audience and offering a fascinating glimpse into the incredible world in which we live. For more information, please visit tudiscovery.com, or follow us on Facebook at facebook.com/discoveryenespanol and at Twitter @DiscoveryenESP.
Video
Photo Gallery
MPEG-4 Video
Right-click the button below for 'SAVE' options
Download Video