ORRVILLE, Ohio (October 15, 2014) – This year, the Crisco® Pie & Baking Hotline (1-877-367-7438) is back to help home bakers master their desserts and restore baking confidence everywhere. Now in its ninth year, the Crisco Pie & Baking Hotline is expanding its repertoire to include all baking categories and ensure no cake, cookie or pie gets left behind.

From how to keep meringues from weeping to salvaging epic cookie fails – live baking experts can be reached year-round Monday through Friday 9:00 a.m. to 7:00 p.m. ET by calling 1-877-367-7438. During the hectic holiday season, extended hours are offered Monday through Friday during the following dates and times:

• November 10 – 26, 8:00 a.m. to 8:00 p.m. ET
• December 15 – 23, 8:00 a.m. to 7:00 p.m. ET
• December 24, 8:00 a.m. to 3:00 p.m. ET

“The Crisco Pie & Baking Hotline experts have shared their knowledge with consumers for nearly a decade, helping to solve the most perplexing pie problems,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “Due to the volume of general baking questions we receive, we’ve updated the hotline to go beyond pies to include other holiday favorites. We are also excited to offer a new Spanish version of our recorded hotline for the first time.”

This year the Crisco Pie & Baking Hotline will also feature recorded tips from popular baking bloggers Kristen Doyle from Dine & Dish, Yvette Marquez from Muy Bueno Cookbook and Vianney Rodriguez of Sweet Life Bake in addition to Michele Stuart, owner of Michele’s Pies in Norwalk, CT., and the Crisco Test Kitchen.

For more information about the Crisco Pie & Baking Hotline or for additional tips, recipes and how-to videos, visit Crisco.com. Join the Crisco community on Facebook at Facebook.com/Crisco or on Pinterest at Pinterest.com/criscorecipes.

About The J. M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and natural foods products in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Millstone®, Café Bustelo®, Café Pilon®, truRoots®, White Lily®, Martha White®, and Sahale Snacks® in the United States, along with Robin Hood®, Five Roses®, Carnation®, and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin’ Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin’ Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts® coffee or other products for sale in Dunkin’ Donuts® restaurants.

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