BAREMINERALS® REVEALS NEW CONCEPT SHOP IN SOHO, NEW YORK

Conceptualized as a new way to shop, bareMinerals award-winning complexion assortment is merchandised by shade family–light, medium, tan, dark and deep–in a streamlined, easy-to-navigate environment. The store design allows women to find everything they need for a flawless-looking complexion in one location, specifically curated for her skin tone, and will also feature a rotating color bar to complete her look. Designed as a playground to test new concepts, the brand will refresh the shop seasonally, with the first transformation taking place in November, just in time for the holiday season.

“We embraced elements and moments that are true to the heart and soul of our brand by creating a space inspired by our home on the Northern California coastline through fresh and natural materials that are both unexpected and inviting,” explains Michelle Boudreau, Senior Director of Global Visual Merchandising and Store Design.

The open and airy, gallery-like bi-level space utilizes raw, natural elements such as wood, polished concrete and repurposed brass fixtures to create a warm and refined atmosphere. One wall is dedicated to portraits featuring women (both models and the brand’s employees) with responses to the question “What makes you feel beautiful?” inviting the community to #bareyourself and share their answers as well.

With women being at the heart of the brand, the loft-level floor of the bareMinerals Shade Shop is designed to surprise and delight guests and will be used exclusively for special events and community activities such as artistry workshops, girlfriend parties and inspired conversations with Leslie Blodgett, Creator of bareMinerals, throughout the shop’s two year duration.

Timed to launch on August 1^st to coincide with National Girlfriends Day, the Shade Shop opening will be a weekend-long celebration full of surprises and treats, including a chance for one lucky customer to win a trip for her and her best friend to the brand’s hometown of San Francisco, CA.

Date:         Friday, August 1^st through Saturday, August 2^nd

Time:        10am to 8pm

Location:   bareMinerals Shade Shop Soho
                    118 Prince Street
                    New York, NY 10012
                    b/t Green St & Wooster St

Appointments: Call (212) 966-0521 to book a complimentary make-under. Drop-ins welcome.

About bareMinerals

For over 35 years, we’ve built a community of strong, passionate women who have become customers–but more importantly–our lifelong friends. We create meaningful products that are good for you because we’re obsessed with feeling good. We don’t want our products to make you just look pretty; we want them to make you feel beautiful. It’s a simple passion that’s grown into an extensive, global award-winning product line.

bareMinerals utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics and skincare in 34 countries, with over 6,500 points of distribution, including more than 200 company-owned boutiques.

For further information, please visit: www.bareMinerals.com.