CREATED WITH PASSION BY OUR MASTER BLENDER: LABEL 5 GOLD HERITAGE

Bathgate, Scotland, 22 October, 2014 - LABEL 5 expands its range with a new expression: LABEL 5 Gold Heritage. This new offer will be unveiled at TFWA Cannes next October. LABEL 5 Gold Heritage has been created to delight Scotch whisky lovers who are looking to explore LABEL 5’s character in more depth.

Graham Coull, LABEL 5 Master Blender, crafted a unique and rich whisky. LABEL 5 Gold Heritage is a rich blend of exceptional whiskies that includes malts aged of more than 20 years. Created with passion and care, LABEL 5 Gold Heritage presents a unique profile which lies between the smoky and peated flavours of the old malts whiskies and the creamy vanilla notes of the grain whiskies. The smooth character which is the trademark of LABEL 5 whiskies has been accentuated with subtle woody hints and spicy notes.

“LABEL 5 Gold Heritage is a personal achievement for me. Building on the traditions of LABEL 5, I have hand-selected whiskies from different ages and casks which marry together to produce a wonderfully balanced blend. The result is an exceptionally smooth whisky loaded with fruit, spice, warm vanilla oak and subtle smoke, which offers a unique taste experience.” said Graham Coull.

The packaging echoes the iconic LABEL 5 Classic Black and conveys a premium look through the use of the gold and brown colours. The packaging reflects perfectly the warm and inviting atmosphere of whisky tasting moments.

Recently awarded with a double gold medal at the China World Spirit Award, Gold Heritage can look the future with confidence!

LABEL 5 Gold Heritage
Appearance:  Burnished copper
Nose         :  Subtle spice, cinnamon infused blackcurrants combined with creamy vanilla ice cream
Palate           : A superb combination of rich sweet oak and toasted spices laced with the slightest hint of peat smoke
Finish          :   Satisfyingly long and smooth
It’s best savoured neat but try to add a few drops of water to unlock the flavours.

Cocktail signature LABEL 5 Gold Heritage – “The Golden Gate”:
In a shaker, 2 basil leaves, 1 lime wedge; muddle and add ice cubes                                                                         
Then add :
4cl of LABEL 5 Gold Heritage
4cl of Apple juice
Shake and filter in a whisky glass filled with ice cubes
Top with 2cl of Ginger Ale in the glass
Add gold leaves delicately

LABEL 5 GOLD HERITAGE - 75cl, 40° - RSP: $40 - Available worldwide - The first markets to launch are the US, followed by China, and Australia. Please enjoy responsibly.

ABOUT LABEL 5

Elaborated in Scotland, LABEL 5 is renowned worldwide for its high quality and appreciated for its smoothness and its contemporary brand image. LABEL 5, ranks 10th on the worldwide Scotch Whisky market and is sold in more than 100 countries.

About LA MARTINIQUAISE

An independent French group founded in 1934, LA MARTINIQUAISE is the second-largest spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: IMPACT 2014)

Contact:

LABEL 5 First Blending Company / Starlaw Road, Bathgate, Scotland
Group LA MARTINIQUAISE, www.la-martiniquaise.com – Aurélie PRAT – Email: [email protected]