ARTISTRY® INTRODUCES CAPTIVATING LIPCOLOR WITH A TWIST: ARTISTRY SIGNATURE COLOR™ LIPSTICK

Now, lip color never seemed so enviable. Four years in the making, 14 classic and six sheer shades deliver color as it was meant to be — luxurious, indulgent, ravishing. The new shade palette for Artistry Signature Color^™ Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress.

Artistry Signature Color^™ Lipstick and Sheer Lipstick are specially formulated with a translucent base that helps the color remain true, so the color you see in the tube is what’s seen on the lips.

“Artistry Signature Color^™ Lipstick’s translucent base lets the pure pigments blend beautifully with any skin tone,“ explains Rick DiCecca, Artistry Global Makeup Artist. “Pearls in the formula appear soft and alluring and feel even better on the lips. The formula also resists feathering and bleeding.”

Lipstick
Drench your lips in rich, full–color luxury with Artistry Signature Color^™ Lipstick. This lipstick softens, moisturizes, and rejuvenates the appearance of lips with a composition of natural oils that helps lock in 36% more moisture. The full–color shades won’t feather or bleed and are packaged in a beautiful gold case that twists and clicks to ensure your lipstick is secure. Shades include: Rich Cocoa, Nutmeg, Bellini, Terra Cotta, Crimson, Daring Red, Silk Lilac, Wild Orchid, Ballet Pink, Taffeta Rose, Havana Rose, Bougainvillea, Primrose and Velvet.

Sheer Lipstick
Pamper your lips in perfectly balanced color and shine with Artistry Signature Color^™ Sheer Lipstick. The indulgent, lightweight formula leaves lips softer and more moisturized with conditioning Vitamin E to safeguard against environmental stress and the color will not feather or bleed. Plus, the elegant crescendo design and twist and click packaging, ensures your color is protected in style. Sheer shades include: Clear Balm, Natural Pink, Honey, Red Kiss, Princess and Tulip Pink.

The Artistry Signature Color^™ Lipstick collection is available in the U.S. in August, 2014. The line is sold exclusively through a network of 3 million Amway Independent Business Owners (IBO) worldwide. Please visit Amway.com for more information or to locate an IBO.

Artistry
Artistry^® is ranked among the top–five, largest–selling premium skincare brands in the world.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry^® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superb formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors – working together to push the boundaries of beauty forward. Artistry^® products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry.

Amway
Amway is the world’s number one direct selling business, according to the 2014 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. Top–selling brands for Amway are Nutrilite^® vitamin, mineral and dietary supplements; Artistry^® skincare and color cosmetics; and eSpring^® water treatment systems. For company news, visit globalnews.amway.com.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims

Contact: Larissa Malone, [email protected], 616-787-6217