Amway Unveils the Artistry^® Little Black Dress Color Collection

“Fall 2014 is about chic versatile colors,” says Artistry Global Makeup Artist Rick DiCecca. “The Artistry^® Little Black Dress Color Collection is so easy to use. Play your look up or down, mix and match. You really can’t make a mistake.”

Slip Into Sophistication
Luster, shimmer, matte – the Little Black Dress Eye Shadow Palette is full of possibilities. Custom designed for the Artistry^® brand, the black patent compact includes eight plum berry shadows and a dual-ended brush that blends eye shadow with one end and applies defining eyeliner with the other.

From smoky eye to cat eye, the Black Eyeliner Pencil creates looks that softly accentuate or boldly define the eyes. Creamy formula glides on easily and builds for intense impact.

Shape, brighten and define with the customizable Rose Diamond 3D Face Powder. From pink champagne to darker bronze, five shimmering shades create multiple effects on the face. Hues can be used alone or swirled together for an illuminated look on high points like atop cheekbones, above the eyebrows or just above the upper lip.

The Artistry Little Black Dress Color Collection

LITTLE BLACK DRESS EYE SHADOW PALETTE $75.00

• Pearl: Translucent, lustrous, glimmering white – shimmer
• Candlelight: Medium dusty mauve – shimmer
• Evening Out: Medium hazy steel gray – shimmer
• Midnight: Medium satiny berry – luster
• Little Black Dress: Deep classic black with sparkle – shimmer
• Glamour: Deep dramatic plum – matte
• Stiletto: Light pewter with metallic shimmer – luster
• Sequin: Pale pearly pink – shimmer

ROSE DIAMOND 3D FACE POWDER $29.00

• Five hues, transitioning from pink champagne to dark bronze – shimmer

The Artistry^® compact and applicator is sold separately.

BLACK EYELINER PENCIL $23.50

The Little Black Dress collection will be available in the United States in October, 2014, while supplies last. Artistry^® products are sold exclusively through a network of more than three million Amway distributors worldwide. Please visit Amway.com for more information or to locate a distributor.

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Artistry
Artistry^® is ranked among the top-five, largest-selling premium skincare brands in the world.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry^® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superb formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors – working together to push the boundaries of beauty forward. Artistry^® products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry.

Amway
Amway is the world’s number one direct selling business, according to the 2014 Direct Selling News Global 100. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities that are supported by a global agribusiness, manufacturing and logistics supply chain. Top-selling brands for Amway are Nutrilite^® vitamin, mineral and dietary supplements; Artistry^® skincare and color cosmetics; and eSpring^® water treatment systems. For company news, visit globalnews.amway.com.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims

Contact: Larissa Malone, [email protected], 616-787-6217