OLD ORCHARD BRANDS LAUNCHES A “STAY COOL” SUMMER VIDEO CONTEST TO COINCIDE WITH THE LAUNCH OF NEW NATURALLY-SWEETENED LEMONADES

The contest, found at oldorchard.com/staycool begins today and continues through July 31, 2014.

The video contest coincides with the launch of two new naturally-sweetened lemonades from Old Orchard, including Strawberry Lemonade and Country Style Lemonade. Made with real lemon juice and naturally sweetened to provide a fresh lemonade-stand quality and taste, Strawberry Lemonade and Country Style Lemonade can be found in the ready-to-drink juice aisle of grocery stores nationwide in 32-ounce and 64-ounce multi-serve bottles. The lemonade is priced at $1.29 and $2.29 respectively.

To enter Old Orchard Brands’ #StayCool Summer contest users simply upload a short video (30 seconds or less) on the contest website (or on Facebook at facebook.com/OldOrchard) that demonstrates the ultimate method for staying “cool” – cooling off and/or keeping in style – this summer. Video entries are limited to once daily, but users can submit new videos each day for more chances to win. Videos can be uploaded directly from handset devices, so no third party video hosting is necessary. Simply point, shoot and upload your cool summer moment for a chance to win big!

Two Grand Prize winners will be selected—one by popular vote, the other by a panel of Old Orchard Brands judges. Grand Prize winners will each receive a $2,500 summer vacation getaway. The top-25 most popular entries (by vote) will receive a summer prize kit including free Old Orchard juice.

Guidelines for the #StayCool Summer contest include:

• The video should not exceed 30 seconds in length
• The video should be a fun, interesting representation how you plan to stay cool this summer. Examples can be found at oldorchard.com/staycool
• All videos should feature family-friendly summer moments suitable for all ages
• Go to oldorchard.com/staycool or visit www.Facebook.com/OldOrchard and follow the #StayCool Summer application tab to upload your video directly
• Share your video with friends to encourage more votes!
• Be sure to use the #StayCool hashtag so more friends might vote your summer fun as the winning entry

Visit www.Facebook.com/OldOrchard or www.OldOrchard.com/staycool for detailed contest rules.

About Old Orchard Brands
Established in 1985, Sparta, Michigan-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. The company offers consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.

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Matt Jackson
[email protected]
Lambert, Edwards & Associates
616-233-0500