Designed specifically for the Apple Watch, the What to Expect Pregnancy Clock delivers a pregnancy countdown (to the second) – with weekly updates and visual growth milestones to track progress, actionable tips and notifications synchronized to the baby’s growth and development, and other relevant pregnancy information on demand. All of this gives expectant parents-to-be convenient, personalized, and discreet access to essential information about their baby’s development.

“Parents-to-be often find great joy tracking weekly and daily progress of their pregnancy. Tailoring the What to Expect content and tools for the Apple Watch makes for a perfect combination,” said Clare Martorana, EVP & GM, Consumer Health & Wellness, Everyday Health, Inc. “As an expectant mom progresses through the day, her personalized Pregnancy Clock connects her intimately and personally with her pregnancy and developing baby.”

“Pregnancy is a waiting game — so what better way to ‘count down to baby’ than with a What to Expect Apple Watch app?" says Heidi Murkoff, creator of What to Expect. "With this perfect combination of What to Expect content and Apple technology, parents-to-be can check in on the progress of their pregnancy, keep tabs on their growing baby, and get completely personalized information and updates, hour-by-hour, day-by-day, week-by-week for the whole nine months.....all at the flick of a wrist. Talk about an idea whose time has come!”

What to Expect has long been the world’s best-known and best-loved resource for all things pregnancy including the bestselling What to Expect books, WhatToExpect.com and the popular What to Expect app. Now, What to Expect introduces the next innovative platform for a truly personal pregnancy experience: The What to Expect Pregnancy Clock Apple Watch app. The What to Expect Pregnancy Clock will be free to download from the Apple Watch store beginning on April 24, 2015.

With a mission to be the leading digital resource for parents and parents-to-be, complete with expert information and a vibrant community, WhatToExpect.com delivers valuable information, must-have resources and supportive community advice. Check out what’s new on WhatToExpect.com including: Community, Local Groups, Contests and Giveaways, Mobile Apps, Love-It Lists, and Word of Mom Blogs. Join the What to Expect conversation on Facebook, Twitter (@WhatToExpect), and Pinterest.

About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health and wellness solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payors and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health’s content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

Contact:
Kim Fox, Everyday Health, 646-728-9777, [email protected]