Sigrid Olsen Premieres Today on HSN with Debut of New Women's Fashion Collection

Sarasota, FL., April 21, 2015 – Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.

Sigrid's HSN label, SIGRID OLSEN Studio, will promote an artisan chic, “beach to bistro” vibe highlighted by signature touches, a nuanced color palette, quality fabrications, and handcrafted textile prints. Embroidered tunics, embellished dresses, washed linens, unique crocheted knits, versatile jackets, pareo scarves, light linen ponchos and a clever “slim seam” pant, comprise some of the beautifully-curated, exclusive products. With accessible price points ranging from $29.00 to $109.00 U.S.D., Sigrid's additional Summer and Fall 2015 HSN collections will be presented in June, July, August and October.

To view the complete news release, please click here.