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SOUTH AFRICA TAKES OVER TIMES SQUARE WITH MOBILE POP-UP CONCERT SHOWCASING CULTURAL HERITAGE – ONE OF THE DESTINATION’S “BIG 5” EXPERIENCES

South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy

South African Tourism showcases one of its BIG 5 experiences with mobile concert in Times Square. 

/ PR Newswire / — The unique sounds of South Africa reverberated through the streets of Manhattan earlier today during a free mobile pop-up concert hosted by South African Tourism honoring South Africa’s 20th anniversary of freedom and democracy. Featuring performances by two of South Africa’s most renowned Grammy-nominated musical icons, legendary trumpeter, Hugh Masekela and vocalist, Vusi Mahlasela, the special celebration was a dazzling showcase of South Africa’s vibrant culture and dynamic musical identity.
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Arriving atop an awe-inspiring double-decker bus adorned in colorful Ndebele artwork –the music legends roused passersby to cadenced movement with their distinct jazz-infused style. The charismatic Sindisiwe Nxumalo, current cast member of “The Lion King” on Broadway, served as Master of Ceremonies, enlightening the audience on South Africa’s kaleidoscope of unique and memorable “BIG 5” experiences that make it one of the world’s most sought-after travel destinations.

Inspired by the spirit of “Ubuntu,” an African philosophy that speaks to the interconnectedness among all human begins, the jubilant celebration fittingly included crowd engagement with the iconic musicians themselves by way of vuvuzela! As the audience erupted in ardent applause, they were asked to join the duo in song with their own instrument for the day, South Africa’s famous blowing horn, resulting in a heartfelt display of South African music and spirit.

From now through November 5, 2014, South African Tourism is partnering with Carnegie Hall on a series of events and festivities held throughout New York City dedicated to South Africa’s impassioned cultural spirit. The UBUNTU: Music and Arts of South Africa festival commemorates South Africa’s milestone anniversary with some of South Africa’s greatest entertainers to date.

“We are so proud to share our country’s rich heritage and immense musical talent with our friends here in New York City,” said Ms. Sthu Zungu, President of South African Tourism North America. “We’re confident these celebrations will inspire audiences to visit South Africa and discover firsthand the plethora of unique experiences in our destination.”

For more information on South Africa’s rich and diverse offerings visit www.southafrica.net, follow @SouthAfrica on Twitter and Visit South Africa on Facebook. To learn more about Carnegie Hall’s UBUNTU festival or purchase tickets, visit: www.carnegiehall.org/southafrica.

For further information contact:
Sthu Zungu at SA TourismChristina Conrado at Coyne PR
Tel: +1 (212) 730-2929Tel: +1 (973) 588-2000
Email: [email protected]Email: [email protected]
Website www.southafrica.net

For further information contact:
Sthu Zungu at SA Tourism
Tel: +1 (212) 730-2929
Email: [email protected]
Website www.southafrica.net

Christina Conrado at Coyne PR
Tel: +1 (973) 588-2000
Email: [email protected]

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed by Chief Executive Officer Thulani Nzima and Chief Operating Officer Sthembiso Dlamini.

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