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T. ROWE PRICE: BOYS AND GIRLS NOT EQUALLY PREPARED FOR FINANCIAL FUTURE

Parents, Kids & Money Survey Finds That More Boys Than Girls Say Their Parents Talk to Them About Setting Financial Goals

Data Suggest Having Financial Conversations With Kids Can Have a Positive Impact on Their Habits and Confidence With Money

BALTIMORE, August 18, 2014 – Additional findings from T. Rowe Price’s 2014 Parents, Kids & Money Survey revealed that boys and girls are not equally prepared when it comes to learning about money matters at home. Additionally, the survey of 8- to 14-year-old kids and their parents found a correlation between talking to kids of either gender about financial concepts and kids developing positive financial behaviors, such as identifying themselves as a saver rather than a spender, feeling more confident about money, and saving for their own college education. T. Rowe Price encourages parents to invest in their kids’ future by talking to them about money matters weekly.

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