March of Dimes and Sanofi Pasteur Launch Sounds of Pertussis^® “Grandparents’ Corner” to Help Grandparents Better Protect Their Families from Whooping Cough

New online resource provides customized tools, resources developed by leading Grandparent Expert to help grandparents learn more about highly contagious, often serious disease

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-- Actress Sarah Michelle Gellar and her mother share personal stories, information on key role grandparents can play in their families’ health

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WHITE PLAINS, N.Y. and SWIFTWATER, Pa., Sept. 24, 2013/PRNewswire/ – March of Dimes and Sanofi Pasteur today launched Grandparents’ Corner, a new online resource from the Sounds of Pertussis^® Campaign, to help grandparents learn more about the potential risks of pertussis, also known as whooping cough, and the importance of adult tetanus, diphtheria and acellular pertussis (Tdap) vaccination. Researchers found when it could be determined how an infant caught pertussis, family members – including grandparents – were responsible for spreading the disease in up to 80 percent of cases.

Pertussis is a highly contagious and often serious disease, especially in young children and infants. The U.S. Centers for Disease Control and Prevention (CDC) reports that America is currently experiencing the largest outbreak of reported pertussis cases in 50 years. Immunity from early childhood pertussis vaccinations wanes after about five to 10 years, meaning adults – like grandparents – who were immunized as children may no longer be protected.

“As grandparents, it’s our responsibility to carry on the legacy of our families, including their health and happiness,” said Dr. Arthur Kornhaber, a psychiatrist and expert in the area of grandparent communication. “The first step for grandparents to help protect their families from health risks like pertussis is to learn more, then speak with their children to ensure their family is educated on the topic. Together, they should make sure anyone who comes in contact with the newborn in their life is up-to-date on their adult Tdap vaccination.”

Dr. Kornhaber, a grandparent himself, helped develop Grandparents’ Corner to provide a comprehensive resource for grandparents. On the website, grandparents can read the Grandparents’ Guide to Pertussis to learn how adult Tdap vaccination can help protect them and help stop the spread of pertussis to infants; find answers to some frequently asked questions about the transition from “parent” to “grandparent”; and print the New Grandchild Birth Announcement mailer to announce the new addition to their family and encourage family and friends to make sure they are up-to-date on their adult Tdap vaccination before meeting their grandbaby.

“Educating others is a big part of asking them to be vaccinated against pertussis to help stop the spread of the disease to your babies,” said Sarah Michelle Gellar, actress and the 2013 National Sounds of Pertussis Campaign Ambassador. “While I was busy with the day-to-day care of my newborn, my mother played a key role in helping me spread that message to our family. We hope the information and tools available at Grandparents’ Corner will help make this important job easier for a lot of grandparents.”

Sarah and her mother, Rosellen, are now working together to encourage grandparents across the country to access the customized tools and resources available at Grandparents’ Corner. They also hope to increase awareness of the need for adult Tdap vaccination among all adults.

“Infants are particularly vulnerable to pertussis because they don't begin receiving their own vaccinations until they are two months old and may not be protected until they have received at least three doses of the infant DTaP (diphtheria, tetanus and acellular pertussis) vaccine,” said Edward R.B. McCabe, M.D., Ph.D., senior vice president and medical director of March of Dimes. “Vaccination remains the best way for adults to help protect themselves and to help stop the spread of vaccine-preventable diseases like pertussis.”

To learn more about the Sounds of Pertussis Campaign and Grandparents’ Corner, please visit www.SoundsOfPertussis.com.

About Pertussis
Pertussis, also known as whooping cough, is a highly contagious and often serious disease, especially in young children. In adolescents and adults it is usually presented as a severe cough that may last for weeks and even months. Pertussis is caused by bacteria called Bordetella pertussis, found in the mouth, nose and throat of the person with the disease; it is spread through contact with respiratory droplets generated when that person coughs or sneezes. Pertussis disease can be treated with antibiotics. If caught early enough, antibiotic treatment may help lessen disease severity. Antibiotic therapy also helps reduce transmission and is important for disease control.

About the Sounds of Pertussis^® Campaign
The Sounds of Pertussis^® Campaign is a national education campaign from March of Dimes and Sanofi Pasteur to help raise awareness about the potential dangers of pertussis, also known as whooping cough, and the importance of adult tetanus, diphtheria and acellular pertussis (Tdap) vaccination.

Started in 2009, the Campaign continues to help educate parents, grandparents, caregivers and others in close contact with infants about the importance of getting vaccinated with the adult Tdap vaccine to help protect themselves and to help stop the spread of the disease to infants.

About March of Dimes
March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies^®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org.

About Sanofi
Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi Pasteur, the vaccines division of Sanofi, provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. The company's heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR 1 million in research and development. For more information, please visit: www.sanofipasteur.com or www.sanofipasteur.us.

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