KIA MOTORS AMERICA AND DONORSCHOOSE.ORG LAUNCH BACK-TO-SCHOOL GIVING CAMPAIGN BENEFITTING HIGH-NEED SCHOOLS ACROSS THE COUNTRY
Dealers in Six Major Metropolitan Areas Lend Extra Support to National “Double Your Impact” Matching Program Targeting Two-year Total Impact on Public Education of $5 Million
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Kia’s partnership with DonorsChoose.org delivers much-needed classroom resources directly to public schools across the U.S. benefitting hundreds of thousands of teachers and students
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“Double Your Impact” campaign matches donations by “citizen philanthropists” to eligible projects through September
IRVINE, August 28, 2013 ‐ Kia Motors America (KMA) and DonorsChoose.org today launched a Back-to-School giving campaign to raise $3 million of support for high-need public schools across the country. For the second year in a row, KMA will make a matching contribution for each donation to eligible DonorsChoose.org projects during the month of September, empowering “citizen philanthropists” to make a difference in the lives of students who need it most. Building on the success of last year’s inaugural campaign – which raised more than $2.1 million and benefitted nearly 500,000 public school students – Kia has partnered with dealers in six metro areas across the southern United States to increase the company’s total financial commitment by 50 percent.
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