NASCAR® TAKES ON COUNTRY MUSIC IN COMPETITION TO GET FANS SCREENED FOR RISK OF COPD
DRIVE4COPD Celebrity Ambassadors Call on Nation to Get Screened and Wear ORANGE -- the Official Color of COPD Awareness -- in Recognition of Second Annual Great American Screen Off
Ridgefield, CT, October 26, 2011 – Landmark public health campaign DRIVE4COPD today kicked off a high-profile social media competition led by DRIVE4COPD Celebrity Ambassadors* Danica Patrick and Patty Loveless to see who can get the most people screened for risk of chronic obstructive pulmonary disease (COPD) during the two weeks leading up to the Great American Screen Off on November 4, 2011.
In the two-week, head-to-head social media contest, Go Daddy and NASCAR Nationwide Series™ and IndyCar Driver, Danica Patrick, is teaming with NASCAR® to take on Grammy Award-winning country music star Patty Loveless and the Country Music Association (CMA). CMA is a DRIVE4COPD partnering organization and DRIVE4COPD is the Official Health Initiative of NASCAR. Using Twitter, e-mails to fans, Facebook and other tools at their fingertips, each team will encourage their fans and followers to take the screener, share it with loved ones, and educate others about COPD, which affects an estimated 24 million Americans.
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