CREST® AND ORAL-B® START A CRUSADE TO EDUCATE AMERICANS ABOUT BETTER ORAL HEALTH

Crest® and Oral-B® are giving mouths of Americans a makeover! Inspired by startling statistics on the state of America's oral health, Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health, including four times better plaque reduction with regular use of the Crest and Oral-B Pro-Health system of products compared to a regular manual toothbrush and regular anticavity toothpaste. The Crusade challenges Americans to improve their oral care in 2011 by talking to their dentist, using the full line-up of Crest and Oral-B Pro-Health products and eating a balanced diet as nutrition plays an important role in the health and your mouth.

As part of their journey, Crest and Oral-B will visit the two worst-teeth cities in America, St. Louis, MO and Philadelphia, PA, determined by findings published in a recent report by Men’s Health magazine. The events will allow people to see the plaque that is left behind on their teeth through a digital plaque imaging system. A dental professional will also be available to answer questions and offer free dental advice to participants.

For more information, follow Crest on Facebook at www.facebook.com/Crest and Twitter at twitter.com/crest, or visit www.crestprohealth.com.