Zurich presents “Insights”, the latest evolution of its global Zurich HelpPoint brand campaign

The “Insights” campaign builds on the successful campaign initially launched in 2008 which brought customer centricity to life in the insurance industry. It conveys Zurich’s deep customer understanding and portrays positive situations customers are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint.

Our research has shown that corporate customers relate very positively to real case studies. It provides credibility and stands out towards this audience and demonstrates Zurich’s success with its customers as they are willing to be featured in our marketing. In the end, it is our sincere intent that Zurich’s intense and growing customer focus will set standards for the insurance community.